Save-a-Lot SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3309

SWOT Analysis of Save-a-Lot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

SuperValu Inc.




Lifestyle and retail

Tagline/ Slogan

Great food. Great prices. Great people.


Best supply chain and store layout to minimize costs and thus minimize prices.



Those with financial crunch or extremely price conscious

Target Group

Lower middle class homemakers


Generic products at the lowest price

SWOT Analysis


1. 1300+ stores across most of the states in the US
2. Very low prices. Focus is not on giving a great shopping experience
3. There are always some products on discounts. There are also some new or exotic produce which interests the customers who shop here.

4. Some of the stores also have Rite Aid pharmacy to look after the medical needs of the customers

5. Smart shoppers club card is a customer loyalty program


1. Many of the brands sold are not so popular among the customers
2. The shop floor is sometimes cluttered with items. The shopping experience is very poor
3. The stores are smaller than bigger brands hence lesser profits


1. An express checkout counter for 10 items or less would ease the long queue.
2. Better quality products and organic section in stores located in affluent localities
3. Online purchase and home delivery will help reduce the operating costs further and reduce the rush of customers at the store


1. With Wifi and internet, customers are now better informed about the quality and price of most products
2. These stores have a reputation of selling the cheapest products and price is sometimes synonymous with quality. This deters upper middle class from shopping at these stores
3. There are specialized stores for toys, gifts, grocery, kitchenware, garments, etc where the items may be of better quality and at lower prices



1. Kings Soopers
2. Safeway
3. Albertson's


The table above concludes the Save-a-Lot SWOT analysis along with its marketing and brand parameters.


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