SWOT Analysis of Save-a-Lot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Save-a-Lot |
|
Parent Company |
SuperValu Inc. |
Category |
Retail |
Sector |
|
Tagline/ Slogan |
Great food. Great prices. Great people. |
USP |
Best supply chain and store layout to minimize costs and thus minimize prices. |
Save-a-Lot STP |
|
Segment |
Those with financial crunch or extremely price conscious |
Target Group |
Lower middle class homemakers |
Positioning |
Generic products at the lowest price |
Save-a-Lot SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Save-a-Lot : 1. 1300+ stores across most of the states in the US 4. Some of the stores also have Rite Aid pharmacy to look after the medical needs of the customers 5. Smart shoppers club card is a customer loyalty program |
Weaknesses |
1. Many of the brands sold are not so popular among the customers |
Opportunities |
1. An express checkout counter for 10 items or less would ease the long queue. |
Threats |
1. With Wifi and internet, customers are now better informed about the quality and price of most products |
Save-a-Lot Competition |
|
Competitors |
Below are the 3 main Save-a-Lot competitors : 1. Kings Soopers |
The brandguide table above concludes the Save-a-Lot SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Save-a-Lot. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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