Save-a-Lot SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

SuperValu Inc.

Retail

Lifestyle and Retail

Great food. Great prices. Great people.

Best supply chain and store layout to minimize costs and thus minimize prices.

Those with financial crunch or extremely price conscious

Lower middle class homemakers

Generic products at the lowest price

Below are the Strengths in the SWOT Analysis of Save-a-Lot:

1. 1300+ stores across most of the states in the US
2. Very low prices. Focus is not on giving a great shopping experience
3. There are always some products on discounts. There are also some new or exotic produce which interests the customers who shop here.

4. Some of the stores also have Rite Aid pharmacy to look after the medical needs of the customers

5. Smart shoppers club card is a customer loyalty program

Here are the weaknesses in the Save-a-Lot SWOT Analysis:

1. Many of the brands sold are not so popular among the customers
2. The shop floor is sometimes cluttered with items. The shopping experience is very poor
3. The stores are smaller than bigger brands hence lesser profits

Following are the Opportunities in Save-a-Lot SWOT Analysis:

1. An express checkout counter for 10 items or less would ease the long queue.
2. Better quality products and organic section in stores located in affluent localities
3. Online purchase and home delivery will help reduce the operating costs further and reduce the rush of customers at the store

The threats in the SWOT Analysis of Save-a-Lot are as mentioned:

1. With Wifi and internet, customers are now better informed about the quality and price of most products
2. These stores have a reputation of selling the cheapest products and price is sometimes synonymous with quality. This deters upper middle class from shopping at these stores
3. There are specialized stores for toys, gifts, grocery, kitchenware, garments, etc where the items may be of better quality and at lower prices

Below are the top 3 Save-a-Lot competitors:

1. Kings Soopers
2. Safeway
3. Albertson's