Save-a-Lot SWOT Analysis
Here is a detailed SWOT analysis of Save-a-Lot covering strengths, weaknesses, opportunities and threats.
Save-a-Lot Strengths
- 00+ stores across most of the states in the US
- Very low prices. Focus is not on giving a great shopping experience
- There are always some products on discounts. There are also some new or exotic produce which interests the customers who shop here.
- Some of the stores also have Rite Aid pharmacy to look after the medical needs of the customers
- Smart shoppers club card is a customer loyalty program
Above are the strengths in the SWOT Analysis of Save-a-Lot. The strengths of Save-a-Lot looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Save-a-Lot Weaknesses
- Many of the brands sold are not so popular among the customers
- The shop floor is sometimes cluttered with items. The shopping experience is very poor
- The stores are smaller than bigger brands hence lesser profits
These were the weaknesses in the Save-a-Lot SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Save-a-Lot Opportunities
- An express checkout counter for 10 items or less would ease the long queue.
- Better quality products and organic section in stores located in affluent localities
- Online purchase and home delivery will help reduce the operating costs further and reduce the rush of customers at the store
Above we covered the opportunities in Save-a-Lot SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Save-a-Lot Threats
- With Wifi and internet, customers are now better informed about the quality and price of most products
- These stores have a reputation of selling the cheapest products and price is sometimes synonymous with quality. This deters upper middle class from shopping at these stores
- There are specialized stores for toys, gifts, grocery, kitchenware, garments, etc where the items may be of better quality and at lower prices
The threats in the SWOT Analysis of Save-a-Lot are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Save-a-Lot SWOT analysis.
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About Save-a-Lot
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Save-a-Lot Overview | |
|---|---|
| Parent Company |
SuperValu Inc. |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Great food. Great prices. Great people. |
| USP |
Best supply chain and store layout to minimize costs and thus minimize prices. |
| Save-a-Lot STP | |
| Segmentation |
Those with financial crunch or extremely price conscious |
| Target Market |
Lower middle class homemakers |
| Positioning |
Generic products at the lowest price |
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