SWOT analysis of Save-a-Lot analyses the brand by its strengths, weaknesses, opportunities & threats. In Save-a-Lot SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Save-a-Lot to benchmark its business & performance as compared to the competitors. Save-a-Lot is one of the leading brands in the lifestyle and retail sector.
The table below lists the Save-a-Lot SWOT (Strengths, Weaknesses, Opportunities, Threats), top Save-a-Lot competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Save-a-Lot Brand Analysis | |
---|---|
Parent Company |
SuperValu Inc. |
Category |
Retail |
Sector | |
Tagline/ Slogan |
Great food. Great prices. Great people. |
USP |
Best supply chain and store layout to minimize costs and thus minimize prices. |
Save-a-Lot STP | |
Segment |
Those with financial crunch or extremely price conscious |
Target Group |
Lower middle class homemakers |
Positioning |
Generic products at the lowest price |
SWOT Analysis of Save-a-Lot | |
Save-a-Lot Strengths |
Below are the Strengths in the SWOT Analysis of Save-a-Lot: 1. 1300+ stores across most of the states in the US 4. Some of the stores also have Rite Aid pharmacy to look after the medical needs of the customers 5. Smart shoppers club card is a customer loyalty program |
Save-a-Lot Weaknesses |
Here are the weaknesses in the Save-a-Lot SWOT Analysis: 1. Many of the brands sold are not so popular among the customers |
Save-a-Lot Opportunities |
Following are the Opportunities in Save-a-Lot SWOT Analysis: 1. An express checkout counter for 10 items or less would ease the long queue. |
Save-a-Lot Threats |
The threats in the SWOT Analysis of Save-a-Lot are as mentioned: 1. With Wifi and internet, customers are now better informed about the quality and price of most products |
Save-a-Lot Competition | |
Save-a-Lot Competitors |
Below are the top 3 competitors of Save-a-Lot: 1. Kings Soopers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Save-a-Lot. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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