Save-a-Lot SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Save-a-Lot SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Save-a-Lot, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Save-a-Lot to benchmark its business & performance as compared to the competitors, and make strategic improvements. Save-a-Lot is one of the leading brands in the lifestyle and retail sector.

The article below lists the Save-a-Lot SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Save-a-Lot SWOT Analysis:

SWOT Analysis of Save-a-Lot

For Save-a-Lot, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Save-a-Lot Strengths

The strengths of Save-a-Lot looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Save-a-Lot :

1. 1300+ stores across most of the states in the US
2. Very low prices. Focus is not on giving a great shopping experience
3. There are always some products on discounts. There are also some new or exotic produce which interests the customers who shop here.

4. Some of the stores also have Rite Aid pharmacy to look after the medical needs of the customers

5. Smart shoppers club card is a customer loyalty program

Save-a-Lot Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Save-a-Lot SWOT Analysis:

1. Many of the brands sold are not so popular among the customers
2. The shop floor is sometimes cluttered with items. The shopping experience is very poor
3. The stores are smaller than bigger brands hence lesser profits

Save-a-Lot Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Save-a-Lot SWOT Analysis:

1. An express checkout counter for 10 items or less would ease the long queue.
2. Better quality products and organic section in stores located in affluent localities
3. Online purchase and home delivery will help reduce the operating costs further and reduce the rush of customers at the store

Save-a-Lot Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Save-a-Lot are as mentioned:

1. With Wifi and internet, customers are now better informed about the quality and price of most products
2. These stores have a reputation of selling the cheapest products and price is sometimes synonymous with quality. This deters upper middle class from shopping at these stores
3. There are specialized stores for toys, gifts, grocery, kitchenware, garments, etc where the items may be of better quality and at lower prices

Save-a-Lot Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Save-a-Lot:

1. Kings Soopers
2. Safeway
3. Albertson's

Hence this concludes the Save-a-Lot SWOT analysis.

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About Save-a-Lot

Save-a-Lot Overview
Parent Company

SuperValu Inc.




Lifestyle and Retail

Tagline/ Slogan

Great food. Great prices. Great people.


Best supply chain and store layout to minimize costs and thus minimize prices.

Save-a-Lot STP

Those with financial crunch or extremely price conscious

Target Market

Lower middle class homemakers


Generic products at the lowest price


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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