Save-a-Lot SWOT Analysis, Competitors & USP

Save-a-Lot

Parent Company

SuperValu Inc.

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Great food. Great prices. Great people.

USP

Best supply chain and store layout to minimize costs and thus minimize prices.

Save-a-Lot STP

Segment

Those with financial crunch or extremely price conscious

Target Group

Lower middle class homemakers

Positioning

Generic products at the lowest price

Save-a-Lot SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Save-a-Lot :

1. 1300+ stores across most of the states in the US
2. Very low prices. Focus is not on giving a great shopping experience
3. There are always some products on discounts. There are also some new or exotic produce which interests the customers who shop here.

4. Some of the stores also have Rite Aid pharmacy to look after the medical needs of the customers

5. Smart shoppers club card is a customer loyalty program

Weaknesses

1. Many of the brands sold are not so popular among the customers
2. The shop floor is sometimes cluttered with items. The shopping experience is very poor
3. The stores are smaller than bigger brands hence lesser profits

Opportunities

1. An express checkout counter for 10 items or less would ease the long queue.
2. Better quality products and organic section in stores located in affluent localities
3. Online purchase and home delivery will help reduce the operating costs further and reduce the rush of customers at the store

Threats

1. With Wifi and internet, customers are now better informed about the quality and price of most products
2. These stores have a reputation of selling the cheapest products and price is sometimes synonymous with quality. This deters upper middle class from shopping at these stores
3. There are specialized stores for toys, gifts, grocery, kitchenware, garments, etc where the items may be of better quality and at lower prices

Save-a-Lot Competition

Competitors

Below are the 3 main Save-a-Lot competitors :

1. Kings Soopers
2. Safeway
3. Albertson's