Published in Lifestyle and Retail category by MBA Skool Team
Save-a-Lot is one of the leading brands in the lifestyle and retail sector. Save-a-Lot SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Save-a-Lot:
Very low prices. Focus is not on giving a great shopping experience
There are always some products on discounts. There are also some new or exotic produce which interests the customers who shop here.
Some of the stores also have Rite Aid pharmacy to look after the medical needs of the customers
Smart shoppers club card is a customer loyalty program
Above are the strengths in the SWOT Analysis of Save-a-Lot. The strengths of Save-a-Lot looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Many of the brands sold are not so popular among the customers
The shop floor is sometimes cluttered with items. The shopping experience is very poor
The stores are smaller than bigger brands hence lesser profits
These were the weaknesses in the Save-a-Lot SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
An express checkout counter for 10 items or less would ease the long queue.
Better quality products and organic section in stores located in affluent localities
Online purchase and home delivery will help reduce the operating costs further and reduce the rush of customers at the store
Above we covered the opportunities in Save-a-Lot SWOT Analysis. The opportunities for any brand can include prospects of future growth.
With Wifi and internet, customers are now better informed about the quality and price of most products
These stores have a reputation of selling the cheapest products and price is sometimes synonymous with quality. This deters upper middle class from shopping at these stores
There are specialized stores for toys, gifts, grocery, kitchenware, garments, etc where the items may be of better quality and at lower prices
The threats in the SWOT Analysis of Save-a-Lot are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Best supply chain and store layout to minimize costs and thus minimize prices.
Those with financial crunch or extremely price conscious
Lower middle class homemakers
Generic products at the lowest price
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