Save-a-Lot SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5502

SWOT analysis of Save-a-Lot analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Save-a-Lot SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Save-a-Lot to benchmark its business & performance as compared to the competitors and industry. Save-a-Lot is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Save-a-Lot competitors and elaborates Save-a-Lot market segmentation, target group, positioning & Unique Selling Proposition (USP).

Save-a-Lot SWOT, Competitors, Marketing STP & Brand analysis Table
Save-a-Lot Brand Analysis
Parent Company

SuperValu Inc.




Lifestyle and Retail

Tagline/ Slogan

Great food. Great prices. Great people.


Best supply chain and store layout to minimize costs and thus minimize prices.

Save-a-Lot STP

Those with financial crunch or extremely price conscious

Target Group

Lower middle class homemakers


Generic products at the lowest price

Save-a-Lot SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Save-a-Lot. Strengths are:

1. 1300+ stores across most of the states in the US
2. Very low prices. Focus is not on giving a great shopping experience
3. There are always some products on discounts. There are also some new or exotic produce which interests the customers who shop here.

4. Some of the stores also have Rite Aid pharmacy to look after the medical needs of the customers

5. Smart shoppers club card is a customer loyalty program


Here are the weaknesses in the Save-a-Lot SWOT Analysis:

1. Many of the brands sold are not so popular among the customers
2. The shop floor is sometimes cluttered with items. The shopping experience is very poor
3. The stores are smaller than bigger brands hence lesser profits


Following are the Opportunities in Save-a-Lot SWOT Analysis:

1. An express checkout counter for 10 items or less would ease the long queue.
2. Better quality products and organic section in stores located in affluent localities
3. Online purchase and home delivery will help reduce the operating costs further and reduce the rush of customers at the store


The threats in the SWOT Analysis of Save-a-Lot are as mentioned:

1. With Wifi and internet, customers are now better informed about the quality and price of most products
2. These stores have a reputation of selling the cheapest products and price is sometimes synonymous with quality. This deters upper middle class from shopping at these stores
3. There are specialized stores for toys, gifts, grocery, kitchenware, garments, etc where the items may be of better quality and at lower prices

Save-a-Lot Competition

Below are the top 3 Save-a-Lot competitors:

1. Kings Soopers
2. Safeway
3. Albertson's


The brandguide table above concludes the Save-a-Lot SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Save-a-Lot. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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