Festival foods SWOT Analysis, Competitors & USP

Festival food Inc

Grocery stores

Lifestyle and Retail

Explore. Cook. Create.

Large variety of fresh products and affordable prices

People buying grocery from retail stores near them

Middle class people who likes buying there grocery from retail stores at affordable prices

Stores which provides you with the best quality grocery at affordable prices

Below are the Strengths in the SWOT Analysis of Festival foods:

1.  Large number of stores in Minnesota and Wisconsin
2.  Good distributor and supplier network providing fresh quality groceries
3.  High operating Efficiency which helps to keep the prices low
4.  Good and quick online service for the customer

5. The store also has private labels provided by SuperValu

Here are the weaknesses in the Festival foods SWOT Analysis:

1.  Couldn’t leverage its old brand to expand its presence in other states
2. Product mix low compared to big retailers in other states
3. Some stores are not in good condition to attract customers

Following are the Opportunities in Festival foods SWOT Analysis:

1.  Use old brand name and expand in other states of US
2.  Can work on store size, ambience, product mix to compete with big retail competitors
3.  Promote the brand well to change the perception of the people towards it, so that people rate it at par with big retailers in other states

The threats in the SWOT Analysis of Festival foods are as mentioned:

1.  Earlier they had monopoly, but now many local stores opening up
2.  Big retailers eyeing to enter these markets and opening up stores
3.  Online retailers providing a large variety of products at cheaper rates becoming a craze amongst consumers

Below are the top 3 competitors of Festival foods:

1.  Kroger
2.  Safeway
3.  Supervalue