Festival foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Festival foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Festival foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Festival foods to benchmark its business & performance as compared to the competitors. Festival foods is one of the leading brands in the lifestyle and retail sector.

The table below lists the Festival foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top Festival foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Festival foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Festival foods Brand Analysis
Parent Company

Festival food Inc

Category

Grocery stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Explore. Cook. Create.

USP

Large variety of fresh products and affordable prices

Festival foods STP
Segment

People buying grocery from retail stores near them

Target Group

Middle class people who likes buying there grocery from retail stores at affordable prices

Positioning

Stores which provides you with the best quality grocery at affordable prices

SWOT Analysis of Festival foods
Festival foods Strengths

Below are the Strengths in the SWOT Analysis of Festival foods:

1.  Large number of stores in Minnesota and Wisconsin
2.  Good distributor and supplier network providing fresh quality groceries
3.  High operating Efficiency which helps to keep the prices low
4.  Good and quick online service for the customer

5. The store also has private labels provided by SuperValu

Festival foods Weaknesses

Here are the weaknesses in the Festival foods SWOT Analysis:

1.  Couldn’t leverage its old brand to expand its presence in other states
2. Product mix low compared to big retailers in other states
3. Some stores are not in good condition to attract customers

Festival foods Opportunities

Following are the Opportunities in Festival foods SWOT Analysis:

1.  Use old brand name and expand in other states of US
2.  Can work on store size, ambience, product mix to compete with big retail competitors
3.  Promote the brand well to change the perception of the people towards it, so that people rate it at par with big retailers in other states

Festival foods Threats

The threats in the SWOT Analysis of Festival foods are as mentioned:

1.  Earlier they had monopoly, but now many local stores opening up
2.  Big retailers eyeing to enter these markets and opening up stores
3.  Online retailers providing a large variety of products at cheaper rates becoming a craze amongst consumers

Festival foods Competition
Festival foods Competitors

Below are the top 3 competitors of Festival foods:

1.  Kroger
2.  Safeway
3.  Supervalue


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Festival foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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