Giant Foods SWOT Analysis
Here is a detailed SWOT analysis of Giant Foods covering strengths, weaknesses, opportunities and threats.
Giant Foods Strengths
- Trusted brand: About 90 years old
- Wide presence: 170 stores and 150+ full service pharmacies across USA
- Effective scheme for prominent customers like Bonuscard, coupons, etc
- Online presence: Online order facility and high number of followers on facebook and twitter
- Increased customer engagement through schemes like meal ideas, healthy ideas, etc
- Community stewardship: Focus on improving the life of children and removing hunger
Above are the strengths in the SWOT Analysis of Giant Foods. The strengths of Giant Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Giant Foods Weaknesses
- Ownership: In 1999 Giant was bought by Royal Ahold which also was soon plunged into turmoil after a financial scandal.
- The brand has strained relationship with other sister banners
- High competition from other supermarket chains like Wal-Mart, Wegmans, etc
These were the weaknesses in the Giant Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Giant Foods Opportunities
- Shopper insight: loyalty card program should be developed more systematically
- More private label brands Can be developed
- Firm can leverage new store prototype
Above we covered the opportunities in Giant Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Giant Foods Threats
- Competition from Wal-Mart (huge market overlap), other regional competition.
- Pressure from shareholders might compromise short term for longer term decisions
- Company operates in regional markets with weak economic conditions
The threats in the SWOT Analysis of Giant Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Giant Foods SWOT analysis.
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About Giant Foods
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Giant Foods | |
| Parent Company |
Royal Ahold |
|---|---|
| Category |
Supermarket Chain |
| Sector | |
| Tagline/ Slogan |
Quality. Selection. Savings. Every Day. |
| USP |
Giant Food Stores are often referred to as Giant-Carlisle, which have a strong presence in the region |
| Giant Foods STP | |
| Segmentation |
Grocery store and retail chains |
| Target Market |
Price conscious and high quality |
| Positioning |
High quality, best price with lot of brands available |
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