Giant Foods SWOT Analysis, USP & Competitors

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SWOT Analysis of Giant Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Giant Foods

Parent Company

Royal Ahold


Supermarket Chain



Tagline/ Slogan

Quality. Selection. Savings. Every Day.


Giant Food Stores are often referred to as Giant-Carlisle, which have a strong presence in the region



Grocery store and retail chains

Target Group

Price conscious and high quality


High quality, best price with lot of brands available

SWOT Analysis


1. Trusted brand: About 90 years old
2. Wide presence: 170 stores and 150+ full service pharmacies across USA
3. Effective scheme for prominent customers like Bonuscard, coupons, etc
4. Online presence: Online order facility and high number of followers on facebook and twitter
5. Increased customer engagement through schemes like meal ideas, healthy ideas, etc

6. Community stewardship: Focus on improving the life of children and removing hunger


1. Ownership: In 1999 Giant was bought by Royal Ahold which also was soon plunged into turmoil after a financial scandal.
2. The brand has strained relationship with other sister banners
3. High competition from other supermarket chains like Wal-Mart, Wegmans, etc


1. Shopper insight: loyalty card program should be developed more systematically
2. More private label brands Can be developed
3.Firm can leverage new store prototype


1. Competition from Wal-Mart (huge market overlap), other regional competition.
2. Pressure from shareholders might compromise short term for longer term decisions
3.Company operates in regional markets with weak economic conditions



1. Wal-Mart
2. Wegmans
3. Giant Eagle


The table above concludes the Giant Foods SWOT analysis along with its marketing and brand parameters.


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