Published in Lifestyle and Retail category by MBA Skool Team
Giant Foods is one of the leading brands in the lifestyle and retail sector. Giant Foods SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Giant Foods:
Wide presence: 170 stores and 150+ full service pharmacies across USA
Effective scheme for prominent customers like Bonuscard, coupons, etc
Online presence: Online order facility and high number of followers on facebook and twitter
Increased customer engagement through schemes like meal ideas, healthy ideas, etc
Community stewardship: Focus on improving the life of children and removing hunger
Above are the strengths in the SWOT Analysis of Giant Foods. The strengths of Giant Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Giant Foods Weaknesses
Ownership: In 1999 Giant was bought by Royal Ahold which also was soon plunged into turmoil after a financial scandal.
The brand has strained relationship with other sister banners
High competition from other supermarket chains like Wal-Mart, Wegmans, etc
These were the weaknesses in the Giant Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Giant Foods Opportunities
Shopper insight: loyalty card program should be developed more systematically
More private label brands Can be developed
Firm can leverage new store prototype
Above we covered the opportunities in Giant Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Giant Foods Threats
Competition from Wal-Mart (huge market overlap), other regional competition.
Pressure from shareholders might compromise short term for longer term decisions
Company operates in regional markets with weak economic conditions
The threats in the SWOT Analysis of Giant Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Giant Food Stores are often referred to as Giant-Carlisle, which have a strong presence in the region
Giant Foods STP
Grocery store and retail chains
Price conscious and high quality
High quality, best price with lot of brands available
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