SWOT analysis of Giant Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Giant Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Giant Foods to benchmark its business & performance as compared to the competitors. Giant Foods is one of the leading brands in the lifestyle and retail sector.
The table below lists the Giant Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top Giant Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Giant Foods | |
Parent Company |
Royal Ahold |
---|---|
Category |
Supermarket Chain |
Sector | |
Tagline/ Slogan |
Quality. Selection. Savings. Every Day. |
USP |
Giant Food Stores are often referred to as Giant-Carlisle, which have a strong presence in the region |
Giant Foods STP | |
Segment |
Grocery store and retail chains |
Target Group |
Price conscious and high quality |
Positioning |
High quality, best price with lot of brands available |
SWOT Analysis of Giant Foods | |
Giant Foods Strengths |
Below are the Strengths in the SWOT Analysis of Giant Foods: 1. Trusted brand: About 90 years old 6. Community stewardship: Focus on improving the life of children and removing hunger |
Giant Foods Weaknesses |
Here are the weaknesses in the Giant Foods SWOT Analysis: 1. Ownership: In 1999 Giant was bought by Royal Ahold which also was soon plunged into turmoil after a financial scandal. |
Giant Foods Opportunities |
Following are the Opportunities in Giant Foods SWOT Analysis: 1. Shopper insight: loyalty card program should be developed more systematically |
Giant Foods Threats |
The threats in the SWOT Analysis of Giant Foods are as mentioned: 1. Competition from Wal-Mart (huge market overlap), other regional competition. |
Giant Foods Competition | |
Giant Foods Competitors |
Below are the top 3 competitors of Giant Foods: 1. Wal-Mart |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Giant Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us