Giant Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Giant Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Giant Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Giant Foods to benchmark its business & performance as compared to the competitors. Giant Foods is one of the leading brands in the lifestyle and retail sector.

The table below lists the Giant Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top Giant Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Giant Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Giant Foods

Parent Company

Royal Ahold


Supermarket Chain


Lifestyle and Retail

Tagline/ Slogan

Quality. Selection. Savings. Every Day.


Giant Food Stores are often referred to as Giant-Carlisle, which have a strong presence in the region

Giant Foods STP

Grocery store and retail chains

Target Group

Price conscious and high quality


High quality, best price with lot of brands available

SWOT Analysis of Giant Foods
Giant Foods Strengths

Below are the Strengths in the SWOT Analysis of Giant Foods:

1. Trusted brand: About 90 years old
2. Wide presence: 170 stores and 150+ full service pharmacies across USA
3. Effective scheme for prominent customers like Bonuscard, coupons, etc
4. Online presence: Online order facility and high number of followers on facebook and twitter
5. Increased customer engagement through schemes like meal ideas, healthy ideas, etc

6. Community stewardship: Focus on improving the life of children and removing hunger

Giant Foods Weaknesses

Here are the weaknesses in the Giant Foods SWOT Analysis:

1. Ownership: In 1999 Giant was bought by Royal Ahold which also was soon plunged into turmoil after a financial scandal.
2. The brand has strained relationship with other sister banners
3. High competition from other supermarket chains like Wal-Mart, Wegmans, etc

Giant Foods Opportunities

Following are the Opportunities in Giant Foods SWOT Analysis:

1. Shopper insight: loyalty card program should be developed more systematically
2. More private label brands Can be developed
3.Firm can leverage new store prototype

Giant Foods Threats

The threats in the SWOT Analysis of Giant Foods are as mentioned:

1. Competition from Wal-Mart (huge market overlap), other regional competition.
2. Pressure from shareholders might compromise short term for longer term decisions
3.Company operates in regional markets with weak economic conditions

Giant Foods Competition
Giant Foods Competitors

Below are the top 3 competitors of Giant Foods:

1. Wal-Mart
2. Wegmans
3. Giant Eagle


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Giant Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin