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Kenneth Cole SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 23, 2024Read time:

Here is a detailed SWOT analysis of Kenneth Cole covering strengths, weaknesses, opportunities and threats.

Kenneth Cole Strengths

  1. Kenneth Cole has a very well established brand name in the market
  2. Customer loyalty stands is extremely high due to their experimental attitude
  3. They aren’t very highly priced hence able to target a larger audience
  4. They have an extremely strong management which looks after their entire supply chain process providing them recognition in the market
  5. They havea large amount of resources and have been able to maintain quality standards along with expansions for a long time

Above are the strengths in the SWOT Analysis of Kenneth Cole. The strengths of Kenneth Cole looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kenneth Cole Weaknesses

  1. The competition in the luxury brand market is going on rising and they are not able to maintain their position
  2. Brand switching is high due to the presence of many players in the segment, hence limited brand loyalty

These were the weaknesses in the Kenneth Cole SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kenneth Cole Opportunities

  1. They have a very fresh and young group of designers who love to experiment
  2. Online retail gaining a lot of importance as well as E marketing
  3. They can also go in for global expansion and explore unexplored markets

Above we covered the opportunities in Kenneth Cole SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kenneth Cole Threats

  1. New and improved luxury brands making a foray into the market
  2. Brand switching is high due to many options
  3. Even their own brand Kenneth Cole Productions might end up cannibalizing their consumer base

The threats in the SWOT Analysis of Kenneth Cole are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kenneth Cole SWOT analysis.

About Kenneth Cole

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kenneth Cole Overview
Parent Company

Kenneth Cole Productions Incorporated


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

What you stand for is more important than what you stand in; Are you putting us on; Today is not a dress rehearsal


Dynamic , energetic and innovative clothes

Kenneth Cole STP

People who are absolutely fearless and love to be playful

Target Market

People having a high purchasing power and an adventurous attitude


Experimental , fun , flirtatious clothing with an unexpected edge

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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