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  3. Ed hardy SWOT Analysis

Ed hardy SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 05, 2024Read time:

Here is a detailed SWOT analysis of Ed hardy covering strengths, weaknesses, opportunities and threats.

Ed hardy Strengths

  1. Don Ed Hardy’s designs (known as the Father of Tattoo) is the face of the brand
  2. USP of having classic American Tattoo designs
  3. Complete Market Coverage and good brand presence
  4. Brand worn by over 5000 celebrities, athletes and musicians
  5. Good branding and advertising
  6. Good distribution through exclusive stores and retails in US

Above are the strengths in the SWOT Analysis of Ed hardy. The strengths of Ed hardy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ed hardy Weaknesses

  1. Limited global penetration compared to some of the other bigger brands
  2. Premium Pricing but less Novelty
  3. Bargaining power of customers is high hence brand switching affects value

These were the weaknesses in the Ed hardy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ed hardy Opportunities

  1. To diversify in not just American tattoos but in all types of tattoos
  2. To make it a cult brand
  3. Expansion into the European and Asian markets

Above we covered the opportunities in Ed hardy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ed hardy Threats

  1. Tattoo art if not innovative faces a threat of being a passing fad
  2. Changing consumer behavior
  3. Product Substitution

The threats in the SWOT Analysis of Ed hardy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ed hardy SWOT analysis.

About Ed hardy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ed hardy Overview
Parent Company

Iconix Brand Group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Love kills Slowly


American Tattoo Designs by Godfather of Tattoo

Ed hardy STP

Elite group which loves tattoo art

Target Market

Urban upper-middle and upper class youth


Vintage Tattoo Wear

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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