1. SWOT Analysis
  2. Lifestyle and Retail
  3. Market Basket SWOT Analysis

Market Basket SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: December 05, 2023Read time:

Here is a detailed SWOT analysis of Market Basket covering strengths, weaknesses, opportunities and threats.

Market Basket Strengths

  1. Convenient and friendly shopping experience
  2. Good quality products attracts customers
  3. Shopper delight: massive pool of satisfied customers
  4. Superior in-store services: muffins, freshly cut meat
  5. Lucrative price deals and fresh produce
  6. The company has over 2200 employees
  7. Large product selection, Low prices and adequate in-store stocks

Above are the strengths in the SWOT Analysis of Market Basket. The strengths of Market Basket looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Market Basket Weaknesses

  1. Limited number of stores restricts the brands reach and market share
  2. In-store traffic during peak hours
  3. Long waiting hours and queues can be a concern sometimes

These were the weaknesses in the Market Basket SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Market Basket Opportunities

  1. Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base in USA
  2. Be the cost-leader of food and grocery
  3. Differentiate deals and services from other competitors

Above we covered the opportunities in Market Basket SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Market Basket Threats

  1. Unfavorable market conditions and increasing costs of raw materials
  2. Difficulty to maintain the same food quality and standards with expanding business
  3. Steep decline in the purchasing power of people and the demand of exclusive foods
  4. Competitors offering better in-store services

The threats in the SWOT Analysis of Market Basket are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Market Basket SWOT analysis.

About Market Basket

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Market Basket Overview
Parent Company

Family Owned




Lifestyle and Retail

Tagline/ Slogan

Made for your dollar


Providing superior customer service since 1961

Market Basket STP

Food shoppers

Target Market

Food shoppers seeking variety, service and experience


Specialists in food shopping since 1961

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Market Basket. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin