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  3. H-E-B SWOT Analysis

H-E-B SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: December 16, 2023Read time:

Here is a detailed SWOT analysis of H-E-B covering strengths, weaknesses, opportunities and threats.

H-E-B Strengths

  1. Over 350+ H-E-B stores across the State of Texas and northern Mexico
  2. From its pre-tax profits, it donates 5% to charity
  3. Closed on Sundays and is a religious company
  4. Over 100 years in the retail sector with over 75,000+ employees
  5. Some stores have additional services such as Bakery, Bank, Beauty Advisor, etc.
  6. H-E-B plus! : caters electronics, kitchenware and outdoor equipment
  7. Most of the stores have an attached pharmacy

Above are the strengths in the SWOT Analysis of H-E-B. The strengths of H-E-B looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

H-E-B Weaknesses

  1. Strong presence in Texas but very few stores in the other states
  2. Very few stores have Bakery, toys or linen
  3. Intense competition means limited market share

These were the weaknesses in the H-E-B SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

H-E-B Opportunities

  1. H-E-B can expand outside Texas in US and abroad as well
  2. Home delivery in localities is very convenient to customers
  3. Customer loyalty programs help retain loyalty

Above we covered the opportunities in H-E-B SWOT Analysis. The opportunities for any brand can include prospects of future growth.

H-E-B Threats

  1. Departmental stores have more variety to choose from
  2. Local mom and pop stores can affect business of H-E-B
  3. Specialized bakeries, restaurants and pharmacies

The threats in the SWOT Analysis of H-E-B are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the H-E-B SWOT analysis.

About H-E-B

The table below gives the brand overview along with its target market, segmentation, positioning & USP

H-E-B Overview
Parent Company





Lifestyle and Retail

Tagline/ Slogan

Healthy Food at H – E – B


A number of low priced H-E-B products


Those interested in buying from the nearest store

Target Market

Lower middle class


A community store

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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