Price Chopper SWOT Analysis, Competitors & USP

Golub Corporations

Retail

Lifestyle and Retail

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Personalized customer service

Household purchases

Middle and upper class individual

Freshest food at affordable prices

Below are the Strengths in the SWOT Analysis of Price Chopper:

1. Well-known brand: About 80+ years old
2. Credible distribution: More than 100 stores across the country
3. Aggressive expansion strategy: Company has acquired many stores from chains like Giant Value, P&C food markets, etc
4. Company is involve in various green and energy-saving initiatives like generation of power through natural gas fuel cell, this increases brand loyalty

Here are the weaknesses in the Price Chopper SWOT Analysis:

1. Competitive market means low brand loyalty and less revenues

2. Small business units compared to big players

3. Advertising and marketing exercises are restricted

Following are the Opportunities in Price Chopper SWOT Analysis:

1. New products and services can be launch to cater new segment
2. Growth rates and profitability
3. Company can enter into new markets globally to increase its customer base

The threats in the SWOT Analysis of Price Chopper are as mentioned:

1. Rising cost of raw materials
2. Government regulations and unexpected problems
3. Financial capacity and price changes

Below are the top 3 competitors of Price Chopper:

1. Stop & Shop
2. Wegmans
3. Tops Markets