TJ Maxx SWOT Analysis, Competitors & USP

TJX Companies

Department Store

Lifestyle and Retail

Designer Brands at TJ prices

Designer brands at affordable prices

Middle/Upper Middle class people

Middle/Upper Middle class people

Designer brands at affordable prices

Below are the Strengths in the SWOT Analysis of TJ Maxx:

1.  A chain with more than 1000 stores in more than 5 different countries
2. The price levels in the stores is comparatively on the lower side.
3. The stores had growing sales which is a good sign

4.  The online store has been expanding over the years

5. The store has excellent presence and strong focus on customer service

Here are the weaknesses in the TJ Maxx SWOT Analysis:

1.  The customer service is not seen as the best in these stores
2.  People find it contradictory that designer clothes are sold in bulk
3.  Many of these department stores have a very few categories

Following are the Opportunities in TJ Maxx SWOT Analysis:

1. They have an opportunity to increase their international market share

2.  They have many in store merchandising activities planned to attract  new customers

3.  They are trying to expand the number of stores across various countries

The threats in the SWOT Analysis of TJ Maxx are as mentioned:

1. Credit card fraud which happened in the stores have affected the company’s reputation
2. Increasing competition in the industry

3. They have to compete more on price since the competition is increasing

Below are the top 3 competitors of TJ Maxx:

1. Ross stores

2. Stage stores Inc
3. Burlington coat factory