TJ Maxx SWOT Analysis, USP & Competitors

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SWOT Analysis of TJ Maxx with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TJ Maxx

Parent Company

TJX Companies


Department Store



Tagline/ Slogan

Designer Brands at TJ prices


Designer brands at affordable prices



Middle/Upper Middle class people

Target Group

Middle/Upper Middle class people


Designer brands at affordable prices

SWOT Analysis


1.  A chain with more than 1000 stores in more than 5 different countries
2. The price levels in the stores is comparatively on the lower side.
3. The stores had growing sales which is a good sign

4.  The online store has been expanding over the years

5. The store has excellent presence and strong focus on customer service


1.  The customer service is not seen as the best in these stores
2.  People find it contradictory that designer clothes are sold in bulk
3.  Many of these department stores have a very few categories


1. They have an opportunity to increase their international market share

2.  They have many in store merchandising activities planned to attract  new customers

3.  They are trying to expand the number of stores across various countries


1. Credit card fraud which happened in the stores have affected the company’s reputation
2. Increasing competition in the industry

3. They have to compete more on price since the competition is increasing



1. Ross stores

2. Stage stores Inc
3. Burlington coat factory

The table above concludes the TJ Maxx SWOT analysis along with its marketing and brand parameters.


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