TJ Maxx SWOT Analysis, Competitors & USP

SWOT analysis of TJ Maxx analyses the brand by its strengths, weaknesses, opportunities & threats. In TJ Maxx SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TJ Maxx to benchmark its business & performance as compared to the competitors. TJ Maxx is one of the leading brands in the lifestyle and retail sector.

The article below lists the TJ Maxx SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TJ Maxx SWOT Analysis:

SWOT Analysis of TJ Maxx

For TJ Maxx, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

TJ Maxx Strengths

The strengths of TJ Maxx looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TJ Maxx :

1.  A chain with more than 1000 stores in more than 5 different countries
2. The price levels in the stores is comparatively on the lower side.
3. The stores had growing sales which is a good sign

4.  The online store has been expanding over the years

5. The store has excellent presence and strong focus on customer service

TJ Maxx Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TJ Maxx SWOT Analysis:

1.  The customer service is not seen as the best in these stores
2.  People find it contradictory that designer clothes are sold in bulk
3.  Many of these department stores have a very few categories

TJ Maxx Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TJ Maxx SWOT Analysis:

1. They have an opportunity to increase their international market share

2.  They have many in store merchandising activities planned to attract  new customers

3.  They are trying to expand the number of stores across various countries

TJ Maxx Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TJ Maxx are as mentioned:

1. Credit card fraud which happened in the stores have affected the company’s reputation
2. Increasing competition in the industry

3. They have to compete more on price since the competition is increasing

TJ Maxx Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of TJ Maxx:

1. Ross stores

2. Stage stores Inc
3. Burlington coat factory

Hence this concludes the TJ Maxx SWOT analysis.

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About TJ Maxx

TJ Maxx Overview
Parent Company	TJX Companies
Category	Department Store
Sector	Lifestyle and Retail
Tagline/ Slogan	Designer Brands at TJ prices
USP	Designer brands at affordable prices
TJ Maxx STP
Segmentation	Middle/Upper Middle class people
Target Market	Middle/Upper Middle class people
Positioning	Designer brands at affordable prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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