TJ Maxx SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of TJ Maxx analyses the brand by its strengths, weaknesses, opportunities & threats. In TJ Maxx SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TJ Maxx to benchmark its business & performance as compared to the competitors. TJ Maxx is one of the leading brands in the lifestyle and retail sector.

The table below lists the TJ Maxx SWOT (Strengths, Weaknesses, Opportunities, Threats), top TJ Maxx competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

TJ Maxx SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TJ Maxx Brand Analysis
Parent Company

TJX Companies


Department Store


Lifestyle and Retail

Tagline/ Slogan

Designer Brands at TJ prices


Designer brands at affordable prices


Middle/Upper Middle class people

Target Group

Middle/Upper Middle class people


Designer brands at affordable prices

SWOT Analysis of TJ Maxx
TJ Maxx Strengths

Below are the Strengths in the SWOT Analysis of TJ Maxx:

1.  A chain with more than 1000 stores in more than 5 different countries
2. The price levels in the stores is comparatively on the lower side.
3. The stores had growing sales which is a good sign

4.  The online store has been expanding over the years

5. The store has excellent presence and strong focus on customer service

TJ Maxx Weaknesses

Here are the weaknesses in the TJ Maxx SWOT Analysis:

1.  The customer service is not seen as the best in these stores
2.  People find it contradictory that designer clothes are sold in bulk
3.  Many of these department stores have a very few categories

TJ Maxx Opportunities

Following are the Opportunities in TJ Maxx SWOT Analysis:

1. They have an opportunity to increase their international market share

2.  They have many in store merchandising activities planned to attract  new customers

3.  They are trying to expand the number of stores across various countries

TJ Maxx Threats

The threats in the SWOT Analysis of TJ Maxx are as mentioned:

1. Credit card fraud which happened in the stores have affected the company’s reputation
2. Increasing competition in the industry

3. They have to compete more on price since the competition is increasing

TJ Maxx Competition
TJ Maxx Competitors

Below are the top 3 competitors of TJ Maxx:

1. Ross stores

2. Stage stores Inc
3. Burlington coat factory

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TJ Maxx. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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