Published in Lifestyle and Retail category by MBA Skool Team
TJ Maxx is one of the leading brands in the lifestyle and retail sector. TJ Maxx SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TJ Maxx:
A chain with more than 1000 stores in more than 5 different countries
The price levels in the stores is comparatively on the lower side.
The stores had growing sales which is a good sign
The online store has been expanding over the years
The store has excellent presence and strong focus on customer service
Above are the strengths in the SWOT Analysis of TJ Maxx. The strengths of TJ Maxx looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TJ Maxx Weaknesses
The customer service is not seen as the best in these stores
People find it contradictory that designer clothes are sold in bulk
Many of these department stores have a very few categories
These were the weaknesses in the TJ Maxx SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
TJ Maxx Opportunities
They have an opportunity to increase their international market share
They have many in store merchandising activities planned to attractnew customers
They are trying to expand the number of stores across various countries
Above we covered the opportunities in TJ Maxx SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TJ Maxx Threats
Credit card fraud which happened in the stores have affected the company’s reputation
Increasing competition in the industry
They have to compete more on price since the competition is increasing
The threats in the SWOT Analysis of TJ Maxx are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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