SWOT analysis of TJ Maxx analyses the brand by its strengths, weaknesses, opportunities & threats. In TJ Maxx SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like TJ Maxx to benchmark its business & performance as compared to the competitors. TJ Maxx is one of the leading brands in the lifestyle and retail sector.
The table below lists the TJ Maxx SWOT (Strengths, Weaknesses, Opportunities, Threats), top TJ Maxx competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
TJ Maxx Brand Analysis | |
---|---|
Parent Company |
TJX Companies |
Category |
Department Store |
Sector | |
Tagline/ Slogan |
Designer Brands at TJ prices |
USP |
Designer brands at affordable prices |
TJ Maxx STP | |
Segment |
Middle/Upper Middle class people |
Target Group |
Middle/Upper Middle class people |
Positioning |
Designer brands at affordable prices |
SWOT Analysis of TJ Maxx | |
TJ Maxx Strengths |
Below are the Strengths in the SWOT Analysis of TJ Maxx: 1. A chain with more than 1000 stores in more than 5 different countries 4. The online store has been expanding over the years 5. The store has excellent presence and strong focus on customer service |
TJ Maxx Weaknesses |
Here are the weaknesses in the TJ Maxx SWOT Analysis: 1. The customer service is not seen as the best in these stores |
TJ Maxx Opportunities |
Following are the Opportunities in TJ Maxx SWOT Analysis: 1. They have an opportunity to increase their international market share 2. They have many in store merchandising activities planned to attract new customers 3. They are trying to expand the number of stores across various countries |
TJ Maxx Threats |
The threats in the SWOT Analysis of TJ Maxx are as mentioned: 1. Credit card fraud which happened in the stores have affected the company’s reputation 3. They have to compete more on price since the competition is increasing |
TJ Maxx Competition | |
TJ Maxx Competitors |
Below are the top 3 competitors of TJ Maxx: 1. Ross stores |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TJ Maxx. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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