Sprouts Farmers Market SWOT Analysis

Sprouts Farmers Market SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sprouts Farmers Market, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Sprouts Farmers Market is one of the leading brands in the lifestyle and retail sector. The article below lists the Sprouts Farmers Market SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Sprouts Farmers Market

For Sprouts Farmers Market, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sprouts Farmers Market Strengths

The strengths of Sprouts Farmers Market looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Sprouts Farmers Market :

1. Smaller than supermarkets these stores focus more on fresh, healthy food and vitamins or supplements
2. Offers wide range of fresh food in 150 stores across USA offering wide network and reach.
3. It offers employment to more than 7000 people making it one of the top employers in the area, creating huge brand value.
4. Also offers additional attractive services to the customers like  weekly, monthly deals, online coupons, shopping lists, recipes, specials etc.

Sprouts Farmers Market Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sprouts Farmers Market SWOT Analysis:

1. The range of food offered is limited compared to other supermarkets which limit the options available to consumers.
2.Brand awareness is restricted.
2.The prices of items are higher than supermarkets and grocery stores which might limit the target group.

Sprouts Farmers Market Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sprouts Farmers Market SWOT Analysis:

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range and reach to people by opening up more flagship stores.

Sprouts Farmers Market Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sprouts Farmers Market are as mentioned:

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Hence this concludes the Sprouts Farmers Market SWOT analysis.

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About Sprouts Farmers Market

Sprouts Farmers Market Overview
Parent Company	Apollo Global Management
Category	Convenience Store
Sector	Lifestyle and Retail
Tagline/ Slogan	Farmer’s market
USP	Smaller than supermarkets these stores focus more on fresh, healthy food and vitamins or supplements
Sprouts Farmers Market STP
Segmentation	People who have irregular working hours or work shifts and might go for impromptu purchases
Target Market	Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.
Positioning	Smaller than supermarkets these stores focus more on fresh, healthy food and vitamins or supplements

Sprouts Farmers Market Competitors 1) The Kroger Co.
2) Whole Foods Market Inc.
3) Trader Joe’s Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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