Sprouts Farmers Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3772

SWOT Analysis of Sprouts Farmers Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sprouts Farmers Market

Parent Company

Apollo Global Management


Convenience Store


Grocery store

Tagline/ Slogan

Farmer’s market


Smaller than supermarkets these stores focus more on fresh, healthy food and vitamins or supplements



People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.


Smaller than supermarkets these stores focus more on fresh, healthy food and vitamins or supplements

SWOT Analysis


1. Smaller than supermarkets these stores focus more on fresh, healthy food and vitamins or supplements
2. Offers wide range of fresh food in 150 stores across USA offering wide network and reach.
3. It offers employment to more than 7000 people making it one of the top employers in the area, creating huge brand value.
4. Also offers additional attractive services to the customers like  weekly, monthly deals, online coupons, shopping lists, recipes, specials etc.


1. The range of food offered is limited compared to other supermarkets which limit the options available to consumers.
2.Brand awareness is restricted.
2.The prices of items are higher than supermarkets and grocery stores which might limit the target group.


1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range and reach to people by opening up more flagship stores.


1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.



1) The Kroger Co.
2) Whole Foods Market Inc.
3) Trader Joe’s Company

The table above concludes the Sprouts Farmers Market SWOT analysis along with its marketing and brand parameters.


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