Tata Croma SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Tata Croma covering strengths, weaknesses, opportunities and threats.

Tata Croma Strengths

  1. Trusted Brand TATA and first large format specialist in retail chain for consumer durables
  2. Trusted service offered
  3. Strong presence in Indian consumer durable market
  4. Attractive promotional offers for bulk buying
  5. Wide reach all over India with over 70 stores

Above are the strengths in the SWOT Analysis of Tata Croma. The strengths of Tata Croma looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tata Croma Weaknesses

  1. Still hasn't been able to reach across all major cities which might be potential market
  2. Despite being a strong player in India, faces market share competition from international and unorganised market

These were the weaknesses in the Tata Croma SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tata Croma Opportunities

  1. Opportunity to enter into other services like hypermarket
  2. Domestic expansion as well as going global
  3. More advertising to increase brand visibility

Above we covered the opportunities in Tata Croma SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tata Croma Threats

  1. International and domestic players entering the market
  2. Continuous improvement in technology means difficult inventory management

The threats in the SWOT Analysis of Tata Croma are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Tata Croma SWOT analysis.

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About Tata Croma

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tata Croma Overview
Parent Company

TATA Group

Category

Consumer durables retail

Sector

Lifestyle and Retail

Tagline/ Slogan

The electronics megastore

USP

Trusted service

Tata Croma STP
Quality and price conscious group
Target Market

Upper Middle class and  lower middle class

Positioning

Quality with style


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Tata Croma. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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