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  3. VF Corporation SWOT Analysis

VF Corporation SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of VF Corporation covering strengths, weaknesses, opportunities and threats.

VF Corporation Strengths

  1. The Brand has over 1000 stores all around the world and employees nearly 50,000 employees.
  2. The brand is very innovative and is one of the companies in the world to have a innovation fund which holds different amount of funds just allocated for innovation.
  3. The brands under the company are in leading position in different countries, which strengthens the brand equity of the company.
  4. The company is very diverse, their products range from brands, which provide Jeanswear, sportswear, Image wear, outdoors wear, which provides the company a large customer base.
  5. The brand is a strong cash flow generator and has a strong financial performance

Above are the strengths in the SWOT Analysis of VF Corporation. The strengths of VF Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

VF Corporation Weaknesses

  1. Less and brand awareness penetration in global markets
  2. Global clothing companies competition means scope for market share growth limited

These were the weaknesses in the VF Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

VF Corporation Opportunities

  1. Increasing direct to consumer sales will increase the margins of the company, which will also reduce the wholesaler dependence.
  2. E-commerce should be used for more growth

Above we covered the opportunities in VF Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

VF Corporation Threats

  1. Growing raw material costs
  2. Fluctuating currencies and economic conditions
  3. Stiff competition from domestic and international players

The threats in the SWOT Analysis of VF Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the VF Corporation SWOT analysis.

About VF Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

VF Corporation Overview
Parent Company

VF Corporation


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

We fit your life


A brand, which is highly innovative, trendy and fashionable at an affordable rate.

VF Corporation STP

Men and women who want one roof to shop a variety of clothes with a medium to high purchasing power.

Target Market

Urban and semi urban population


A brand, which gives the customers a plethora of options to choose from at an affordable price.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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