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  3. NEXT Retail India SWOT Analysis

NEXT Retail India SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 31, 2023Read time:

Here is a detailed SWOT analysis of NEXT Retail India covering strengths, weaknesses, opportunities and threats.

NEXT Retail India Strengths

  1. Currently it has 600 showrooms in 25 states across India
  2. Skilled staff in terms of technical knowledge and product knowledge
  3. Reliable and well known brand name in consumer durable category
  4. Competitive pricing strategy is a differentiating factor
  5. Strong brand reputation owing to backing by parent company

Above are the strengths in the SWOT Analysis of NEXT Retail India. The strengths of NEXT Retail India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

NEXT Retail India Weaknesses

  1. Customer involvement needs to be increased when compared to industry leaders
  2. Provision for customer retention measures are negligible; hence brand loyalty gets affected

These were the weaknesses in the NEXT Retail India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

NEXT Retail India Opportunities

  1. Could upgrade itself by reviewing customer feedbacks
  2. Opportunity to increase footfalls by exploring innovative promotional strategies
  3. Enhance in showroom performance by effective use of staff members

Above we covered the opportunities in NEXT Retail India SWOT Analysis. The opportunities for any brand can include prospects of future growth.

NEXT Retail India Threats

  1. Employee retention is big concern in today’s world
  2. Customer are very much cautious about spending on consumer durable category
  3. Difficult to target all segments of society

The threats in the SWOT Analysis of NEXT Retail India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the NEXT Retail India SWOT analysis.

About NEXT Retail India

The table below gives the brand overview along with its target market, segmentation, positioning & USP

NEXT Retail India Overview
Parent Company

Videocon group


Consumer durable Retail


Lifestyle and Retail

Tagline/ Slogan

Best brands and best margins


New styles

NEXT Retail India STP

Style and status cautious group

Target Market

Upper Middle class group


Styles and quality

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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