SuperValu SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

SuperValu SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of SuperValu, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SuperValu is one of the leading brands in the lifestyle and retail sector. The article below lists the SuperValu SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

SuperValu Strengths

The strengths of SuperValu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of SuperValu :

1.One of the largest food retailing company in the U.S and 75th rank in the Fortune 500

2.Has formed close relationships with many family-owned grocery businesses for over two or three generations

3. Has economies of scale by purchasing in bulk

4.Stong low cost distribution network of Direct Store Delivery system from its nationwide located distribution centers

5. Has wide presence throughout the country with 2,500+ food and food/drug combination stores, 850+ in-store pharmacies, 110+ fuel centers and is the primary distributor to 2,200 stores

SuperValu Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the SuperValu SWOT Analysis:

1.The company is facing financial problems due to falling revenue and low margins coupled with a weak economy. So it has also sold many underperforming stores and is trying to do cost control

2. Low brand recall as compared to global players

SuperValu Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in SuperValu SWOT Analysis:

1. Ethnic food market is an emerging sector and there is no clear market leader.
2.Can use the e-commerce platform to attract new customer base

SuperValu Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of SuperValu are as mentioned:

1. New Low price stores like Walmart has threatened its existence. It had to sell Shop 'n Save stores in the Pittsburgh market as it was unable to compete with Walmart and Giant Eagle

2. Increasing competition means low market share growth

3. Unfavorable govt policies and economic recession

Read Similar SWOT analysis

Hence this concludes the SuperValu SWOT analysis.

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About SuperValu

SuperValu Overview
Parent Company

SuperValu, Inc.


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Real food, Real people


Service and value

SuperValu STP

Food and grocery retail

Target Group

Middle income group


Value for money food

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to SuperValu. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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