SuperValu SWOT Analysis
SuperValu SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of SuperValu, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SuperValu is one of the leading brands in the lifestyle and retail sector. The article below lists the SuperValu SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
SuperValu Strengths
The strengths of SuperValu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of SuperValu :
1.One of the largest food retailing company in the U.S and 75th rank in the Fortune 500
2.Has formed close relationships with many family-owned grocery businesses for over two or three generations
3. Has economies of scale by purchasing in bulk
4.Stong low cost distribution network of Direct Store Delivery system from its nationwide located distribution centers
5. Has wide presence throughout the country with 2,500+ food and food/drug combination stores, 850+ in-store pharmacies, 110+ fuel centers and is the primary distributor to 2,200 stores
SuperValu Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the SuperValu SWOT Analysis:
1.The company is facing financial problems due to falling revenue and low margins coupled with a weak economy. So it has also sold many underperforming stores and is trying to do cost control
2. Low brand recall as compared to global players
SuperValu Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in SuperValu SWOT Analysis:
1. Ethnic food market is an emerging sector and there is no clear market leader.
2.Can use the e-commerce platform to attract new customer base
SuperValu Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of SuperValu are as mentioned:
1. New Low price stores like Walmart has threatened its existence. It had to sell Shop 'n Save stores in the Pittsburgh market as it was unable to compete with Walmart and Giant Eagle
2. Increasing competition means low market share growth
3. Unfavorable govt policies and economic recession
Hence this concludes the SuperValu SWOT analysis.
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About SuperValu
| SuperValu Overview | |
|---|---|
| Parent Company |
SuperValu, Inc. |
| Category |
Food Retail |
| Sector | |
| Tagline/ Slogan |
Real food, Real people |
| USP |
Service and value |
| SuperValu STP | |
| Segmentation |
Food and grocery retail |
| Target Group |
Middle income group |
| Positioning |
Value for money food |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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