SuperValu SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of SuperValu analyses the brand by its strengths, weaknesses, opportunities & threats. In SuperValu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SuperValu to benchmark its business & performance as compared to the competitors. SuperValu is one of the leading brands in the lifestyle and retail sector.

The table below lists the SuperValu SWOT (Strengths, Weaknesses, Opportunities, Threats), top SuperValu competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

SuperValu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SuperValu Brand Analysis
Parent Company

SuperValu, Inc.

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Real food, Real people

USP

Service and value

SuperValu STP
Segment

Food and grocery retail

Target Group

Middle income group

Positioning

Value for money food

SWOT Analysis of SuperValu
SuperValu Strengths

Below are the Strengths in the SWOT Analysis of SuperValu:

1.One of the largest food retailing company in the U.S and 75th rank in the Fortune 500

2.Has formed close relationships with many family-owned grocery businesses for over two or three generations

3. Has economies of scale by purchasing in bulk

4.Stong low cost distribution network of Direct Store Delivery system from its nationwide located distribution centers

5. Has wide presence throughout the country with 2,500+ food and food/drug combination stores, 850+ in-store pharmacies, 110+ fuel centers and is the primary distributor to 2,200 stores

SuperValu Weaknesses

Here are the weaknesses in the SuperValu SWOT Analysis:

1.The company is facing financial problems due to falling revenue and low margins coupled with a weak economy. So it has also sold many underperforming stores and is trying to do cost control

2. Low brand recall as compared to global players

SuperValu Opportunities

Following are the Opportunities in SuperValu SWOT Analysis:

1. Ethnic food market is an emerging sector and there is no clear market leader.
2.Can use the e-commerce platform to attract new customer base

SuperValu Threats

The threats in the SWOT Analysis of SuperValu are as mentioned:

1. New Low price stores like Walmart has threatened its existence. It had to sell Shop 'n Save stores in the Pittsburgh market as it was unable to compete with Walmart and Giant Eagle

2. Increasing competition means low market share growth

3. Unfavorable govt policies and economic recession

SuperValu Competition
SuperValu Competitors

Below are the top 3 competitors of SuperValu:

1. Kroger

2. Safeway

3. Walmart


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SuperValu. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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