SuperValu SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1188

SWOT Analysis of SuperValu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

SuperValu, Inc.


Food Retail



Tagline/ Slogan

Real food, Real people


Service and value



Food and grocery retail

Target Group

Middle income group


Value for money food

SWOT Analysis


1.One of the largest food retailing company in the U.S and 75th rank in the Fortune 500

2.Has formed close relationships with many family-owned grocery businesses for over two or three generations

3. Has economies of scale by purchasing in bulk

4.Stong low cost distribution network of Direct Store Delivery system from its nationwide located distribution centers

5. Has wide presence throughout the country with 2,500+ food and food/drug combination stores, 850+ in-store pharmacies, 110+ fuel centers and is the primary distributor to 2,200 stores


1.The company is facing financial problems due to falling revenue and low margins coupled with a weak economy. So it has also sold many underperforming stores and is trying to do cost control

2. Low brand recall as compared to global players


1. Ethnic food market is an emerging sector and there is no clear market leader.
2.Can use the e-commerce platform to attract new customer base


1. New Low price stores like Walmart has threatened its existence. It had to sell Shop 'n Save stores in the Pittsburgh market as it was unable to compete with Walmart and Giant Eagle

2. Increasing competition means low market share growth

3. Unfavorable govt policies and economic recession



1. Kroger

2. Safeway

3. Walmart

The table above concludes the SuperValu SWOT analysis along with its marketing and brand parameters.


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