SuperValu SWOT Analysis, Competitors & USP

SuperValu, Inc.

Food Retail

Lifestyle and Retail

Real food, Real people

Service and value

Food and grocery retail

Middle income group

Value for money food

Below are the Strengths in the SWOT Analysis of SuperValu:

1.One of the largest food retailing company in the U.S and 75th rank in the Fortune 500

2.Has formed close relationships with many family-owned grocery businesses for over two or three generations

3. Has economies of scale by purchasing in bulk

4.Stong low cost distribution network of Direct Store Delivery system from its nationwide located distribution centers

5. Has wide presence throughout the country with 2,500+ food and food/drug combination stores, 850+ in-store pharmacies, 110+ fuel centers and is the primary distributor to 2,200 stores

Here are the weaknesses in the SuperValu SWOT Analysis:

1.The company is facing financial problems due to falling revenue and low margins coupled with a weak economy. So it has also sold many underperforming stores and is trying to do cost control

2. Low brand recall as compared to global players

Following are the Opportunities in SuperValu SWOT Analysis:

1. Ethnic food market is an emerging sector and there is no clear market leader.
2.Can use the e-commerce platform to attract new customer base

The threats in the SWOT Analysis of SuperValu are as mentioned:

1. New Low price stores like Walmart has threatened its existence. It had to sell Shop 'n Save stores in the Pittsburgh market as it was unable to compete with Walmart and Giant Eagle

2. Increasing competition means low market share growth

3. Unfavorable govt policies and economic recession

Below are the top 3 competitors of SuperValu:

1. Kroger

2. Safeway

3. Walmart