SuperValu SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of SuperValu analyses the brand by its strengths, weaknesses, opportunities & threats. In SuperValu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SuperValu to benchmark its business & performance as compared to the competitors. SuperValu is one of the leading brands in the lifestyle and retail sector.

The article below lists the SuperValu SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SuperValu SWOT Analysis:

SWOT Analysis of SuperValu

For SuperValu, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

SuperValu Strengths

The strengths of SuperValu looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of SuperValu :

1.One of the largest food retailing company in the U.S and 75th rank in the Fortune 500

2.Has formed close relationships with many family-owned grocery businesses for over two or three generations

3. Has economies of scale by purchasing in bulk

4.Stong low cost distribution network of Direct Store Delivery system from its nationwide located distribution centers

5. Has wide presence throughout the country with 2,500+ food and food/drug combination stores, 850+ in-store pharmacies, 110+ fuel centers and is the primary distributor to 2,200 stores

SuperValu Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SuperValu SWOT Analysis:

1.The company is facing financial problems due to falling revenue and low margins coupled with a weak economy. So it has also sold many underperforming stores and is trying to do cost control

2. Low brand recall as compared to global players

SuperValu Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SuperValu SWOT Analysis:

1. Ethnic food market is an emerging sector and there is no clear market leader.
2.Can use the e-commerce platform to attract new customer base

SuperValu Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SuperValu are as mentioned:

1. New Low price stores like Walmart has threatened its existence. It had to sell Shop 'n Save stores in the Pittsburgh market as it was unable to compete with Walmart and Giant Eagle

2. Increasing competition means low market share growth

3. Unfavorable govt policies and economic recession

SuperValu Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of SuperValu:

1. Kroger

2. Safeway

3. Walmart

Hence this concludes the SuperValu SWOT analysis.

Continue reading more about the brand/company.

About SuperValu

SuperValu Overview
Parent Company

SuperValu, Inc.


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Real food, Real people


Service and value

SuperValu STP

Food and grocery retail

Target Group

Middle income group


Value for money food

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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