Christensen’s Clothing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Christensen’s Clothing analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Christensen’s Clothing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Christensen’s Clothing to benchmark its business & performance as compared to the competitors and industry. Christensen’s Clothing is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Christensen’s Clothing competitors and includes Christensen’s Clothing target market, segmentation, positioning & Unique Selling Proposition (USP).

Christensen’s Clothing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Christensen’s Clothing Brand Analysis
Parent Company

Family Owned Company.


Clothing Store Chain


Lifestyle and Retail

Tagline/ Slogan

Clothing and shoes for the entire family


Quality Clothing

Christensen’s Clothing STP
Christensen’s Clothing Segmentation

Quality Clothing segment

Christensen’s Clothing Target Market

Middle Class and Upper Middle class

Christensen’s Clothing Positioning

Good Clothing and Shoes

Christensen’s Clothing SWOT Analysis
Christensen’s Clothing Strengths

Below are the Strengths in the SWOT Analysis of Christensen’s Clothing:

1. Rich Heritage of the brand

2. Good clothes selection in the junior and womens section

3. Good bargains are given which attract a lot of customers, especially on the shoes section

4. Product lines which are highly popular

5. Strong Brand name due to its long history

6. Loyal Customer base

7. Company focus on excellent customer service

Christensen’s Clothing Weaknesses

Here are the weaknesses in the Christensen’s Clothing SWOT Analysis:

1. Cannot enjoy economy of scale in sourcing items because of smaller size

2. Justifying the price premium for the lesser known brands

3. Stores are closed on Sundays which are shopping days for many families

Christensen’s Clothing Opportunities

Following are the Opportunities in Christensen’s Clothing SWOT Analysis:

1. Leverage the brand name and open more stores in new localities

2. Expansion into other major cities

3. Create new in house brands

4.Create partnerships with other clothing brands to provide exclusive brands

5. Expand by providing newer services and product lines

6. Expand online by allowing customers to order clothes online

Christensen’s Clothing Threats

The threats in the SWOT Analysis of Christensen’s Clothing are as mentioned:

1. Competition from below from low cost clothing providers

2. Competition in the premium segment by Macy’s which is a better known brand store
3. Pressure to provide cheaper prices in the competitive environment

4. Image of store being perceived as being too old fashioned by the younger generation

5. More flexible competitors able to supply the latest trends quicker to the market

6. Fast changing customer trends in the clothing segment

Christensen’s Clothing Competition

Below are the top 3 Christensen’s Clothing competitors:

1.  Macy’s

2. Target

3. Walmart

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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