Published in Lifestyle and Retail category by MBA Skool Team
Christensen’s Clothing is one of the leading brands in the lifestyle and retail sector. Christensen’s Clothing SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Christensen’s Clothing:
Good clothes selection in the junior and womens section
Good bargains are given which attract a lot of customers, especially on the shoes section
Product lines which are highly popular
Strong Brand name due to its long history
Loyal Customer base
Company focus on excellent customer service
Above are the strengths in the SWOT Analysis of Christensen’s Clothing. The strengths of Christensen’s Clothing looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Christensen’s Clothing Weaknesses
Cannot enjoy economy of scale in sourcing items because of smaller size
Justifying the price premium for the lesser known brands
Stores are closed on Sundays which are shopping days for many families
These were the weaknesses in the Christensen’s Clothing SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Christensen’s Clothing Opportunities
Leverage the brand name and open more stores in new localities
Expansion into other major cities
Create new in house brands
Create partnerships with other clothing brands to provide exclusive brands
Expand by providing newer services and product lines
Expand online by allowing customers to order clothes online
Above we covered the opportunities in Christensen’s Clothing SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Christensen’s Clothing Threats
Competition from below from low cost clothing providers
Competition in the premium segment by Macy’s which is a better known brand store
Pressure to provide cheaper prices in the competitive environment
Image of store being perceived as being too old fashioned by the younger generation
More flexible competitors able to supply the latest trends quicker to the market
Fast changing customer trends in the clothing segment
The threats in the SWOT Analysis of Christensen’s Clothing are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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