Christensen’s Clothing SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2211

SWOT analysis of Christensen’s Clothing analyses the brand/company with its strengths, weaknesses, opportunities & threats. Christensen’s Clothing is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Christensen’s Clothing competitors and elaborates Christensen’s Clothing segmentation, targeting, positioning & USP.

Christensen’s Clothing SWOT, Competitors, Marketing STP & Brand analysis Table
Christensen’s Clothing Brand Analysis
Parent Company

Family Owned Company.


Clothing Store Chain


Lifestyle and Retail

Tagline/ Slogan

Clothing and shoes for the entire family


Quality Clothing

Christensen’s Clothing STP

Quality Clothing segment

Target Group

Middle Class and Upper Middle class


Good Clothing and Shoes

Christensen’s Clothing SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Christensen’s Clothing. Strengths are:

1. Rich Heritage of the brand

2. Good clothes selection in the junior and womens section

3. Good bargains are given which attract a lot of customers, especially on the shoes section

4. Product lines which are highly popular

5. Strong Brand name due to its long history

6. Loyal Customer base

7. Company focus on excellent customer service


Here are the weaknesses in the Christensen’s Clothing SWOT Analysis:

1. Cannot enjoy economy of scale in sourcing items because of smaller size

2. Justifying the price premium for the lesser known brands

3. Stores are closed on Sundays which are shopping days for many families


Following are the Opportunities in Christensen’s Clothing SWOT Analysis:

1. Leverage the brand name and open more stores in new localities

2. Expansion into other major cities

3. Create new in house brands

4.Create partnerships with other clothing brands to provide exclusive brands

5. Expand by providing newer services and product lines

6. Expand online by allowing customers to order clothes online


The threats in the SWOT Analysis of Christensen’s Clothing are as mentioned:

1. Competition from below from low cost clothing providers

2. Competition in the premium segment by Macy’s which is a better known brand store
3. Pressure to provide cheaper prices in the competitive environment

4. Image of store being perceived as being too old fashioned by the younger generation

5. More flexible competitors able to supply the latest trends quicker to the market

6. Fast changing customer trends in the clothing segment

Christensen’s Clothing Competition

Below are the top 3 Christensen’s Clothing competitors:

1.  Macy’s

2. Target

3. Walmart

The brandguide table above concludes the Christensen’s Clothing SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Christensen’s Clothing. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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