Jack n Jill SWOT Analysis, Competitors & USP

Jack ‘n Jill Shop inc.

Children’s clothing

Lifestyle and Retail

Infants and Children’s Wear

Specialized Children’s wear store

Children’s Clothing

Middle-class and upper middle-class

Oldest Children’s wear shop in Homewood Alabama

Below are the Strengths in the SWOT Analysis of Jack n Jill:

1. Loyal customer base because of the good service provided
2. Rich brand equity in Homewood, Al. due to its long presence in the city (est. 1954)
3. Store named after a children’s rhyme makes it suitable for the market segment it caters to and easily memorable
4.Special popular items like the Christopher Pop-In-Kins outfits
5. Extensive knowledge of customers preferences through experience, stocks matching Christmas pajamas for children during Christmas which is a bestseller
6. Special discounts and open house organized before the holiday season
7. Shop’s location is quite good with many other children’s stores in the area and also a bakery
8. Tie-up with LeTop clothings which also promotes the Jack ‘n Jill store

Here are the weaknesses in the Jack n Jill SWOT Analysis:

1. Lacks economy of scale being a single small store

2. Unable to provide lower prices compared to bigger stores

3. Brand recall  is low and also has less revenues

4. No marketing done to promote the store

Following are the Opportunities in Jack n Jill SWOT Analysis:

1. Expansion into other neighborhoods of the city

2. Start new exclusive clothing lines which are unique to Jack ‘n Jill

3. Increase marketing expenditure

4. Expand online providing online purchase service

5. Focus on improving store design and modernize the store

6. Tie-ups with some clothing makers to become exclusive provider of popular brands

7. Increase variety of clothing at the store

The threats in the SWOT Analysis of Jack n Jill are as mentioned:

1. Threat of loss of brand loyalty due to competitors doing much better marketing campaigns

2. A downturn in economy could affect store profitability

3. Larger chain clothing stores that enjoy economies of scale providing much lower prices

4. Changing customer trends

5. Competition from other local clothing stores

6. Price wars can seriously affect margins and affect the financial stability of stores

Below are the top 3 competitors of Jack n Jill:

1. Nike

2. Adidas

3. Marks and Spencer