Spykar SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Spykar covering strengths, weaknesses, opportunities and threats.

Spykar Strengths

  1. The company is an Indian denim brand and hence has an Indian mass appeal.
  2. The company has strict code of conduct and quality with almost negligible attrition rate.
  3. The company has an in-house processing unit giving the company the competitive edge in consistently producing quality denims
  4. SPYKAR is available at over 450 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons etc. and the exclusive outlets.
  5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores.

Above are the strengths in the SWOT Analysis of Spykar. The strengths of Spykar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Spykar Weaknesses

  1. The brand has tough competition and there is high brand switching
  2. Limited global presence as it restricted to a small market

These were the weaknesses in the Spykar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Spykar

Spykar Opportunities

  1. With 100 per cent FDI in single brand retail getting the nod and 51 per cent in multi-brand likely to happen, Spykar can benefit.
  2. The Company can do aggressive marketing in colleges and youth events.

Above we covered the opportunities in Spykar SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Spykar Threats

  1. Similar designs available in other brands hence switching cost is less.
  2. Local market and international brands poses a risk.

The threats in the SWOT Analysis of Spykar are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Spykar SWOT analysis.

Continue reading more about the brand/company.

About Spykar

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Spykar Overview
Parent company

Spykar

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Bring it on

USP

The brand id known for its denim apparels especially jeans.

Spykar STP
Segmentation

Men and women loving denims and western comfortable clothing.

Target group

Young men and women from the urban areas

Positioning

With Cult(ure)


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Spykar. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin