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  3. Popular Holdings SWOT Analysis

Popular Holdings SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: February 16, 2024Read time:

Here is a detailed SWOT analysis of Popular Holdings covering strengths, weaknesses, opportunities and threats.

Popular Holdings Strengths

  1.  Popular holdings are very well know in the education field and have a strong brand reputation
  2. One of the leading brands in Singapore that publishes, distributes and retails books
  3. Sponsorship of global book and literary events
  4. It has over 40 subsidiaries in different streams of books and publications
  5. It has its presence in countries like Singapore, Malaysia, China, Hong Kong

Above are the strengths in the SWOT Analysis of Popular Holdings. The strengths of Popular Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Popular Holdings Weaknesses

  1. The strategic vision of Popular is mostly limited in the stores in Asia. Popular focus more on the Asian market rather than international market.
  2. Issues with returning an order (delivery cost is customer borne)
  3. Paid customer helpline

These were the weaknesses in the Popular Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Popular Holdings Opportunities

  1. Expand to rural areas of UK, later in other parts of Europe and consequently across the world
  2. Improve customer service: Resolve issues post-product delivery
  3. Adopt customer-friendly payment policies
  4. Increase male shopper participation
  5. Increase in the online shopping customer base

Above we covered the opportunities in Popular Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Popular Holdings Threats

  1. Wider coverage in the international market by competitors
  2. Threat of “free-personalization” model being imitated
  3. Intense competition in the online multi-brand retail space
  4. Emergence of a better concept than e-commerce in future

The threats in the SWOT Analysis of Popular Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Popular Holdings SWOT analysis.

About Popular Holdings

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Popular Holdings Overview
Parent Company

Popular Holdings


Publishing and E-learning


Lifestyle and Retail

Tagline/ Slogan



Leader in Singapore in publishing, distribution, and retail books for the local education market

Popular Holdings STP

Students, professionals

Target Market

Students looking for books and online material


One stop solution for all literal needs

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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