Popular Holdings SWOT Analysis
Here is a detailed SWOT analysis of Popular Holdings covering strengths, weaknesses, opportunities and threats.
Popular Holdings Strengths
- Popular holdings are very well know in the education field and have a strong brand reputation
- One of the leading brands in Singapore that publishes, distributes and retails books
- Sponsorship of global book and literary events
- It has over 40 subsidiaries in different streams of books and publications
- It has its presence in countries like Singapore, Malaysia, China, Hong Kong
Above are the strengths in the SWOT Analysis of Popular Holdings. The strengths of Popular Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Popular Holdings Weaknesses
- The strategic vision of Popular is mostly limited in the stores in Asia. Popular focus more on the Asian market rather than international market.
- Issues with returning an order (delivery cost is customer borne)
- Paid customer helpline
These were the weaknesses in the Popular Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Popular Holdings Opportunities
- Expand to rural areas of UK, later in other parts of Europe and consequently across the world
- Improve customer service: Resolve issues post-product delivery
- Adopt customer-friendly payment policies
- Increase male shopper participation
- Increase in the online shopping customer base
Above we covered the opportunities in Popular Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Popular Holdings Threats
- Wider coverage in the international market by competitors
- Threat of “free-personalization” model being imitated
- Intense competition in the online multi-brand retail space
- Emergence of a better concept than e-commerce in future
The threats in the SWOT Analysis of Popular Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Popular Holdings SWOT analysis.
About Popular Holdings
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Popular Holdings Overview | |
|---|---|
| Parent Company |
Popular Holdings |
| Category |
Publishing and E-learning |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Leader in Singapore in publishing, distribution, and retail books for the local education market |
| Popular Holdings STP | |
| Segmentation |
Students, professionals |
| Target Market |
Students looking for books and online material |
| Positioning |
One stop solution for all literal needs |
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