Popular Holdings SWOT Analysis, Competitors & USP

SWOT analysis of Popular Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In Popular Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Popular Holdings to benchmark its business & performance as compared to the competitors. Popular Holdings is one of the leading brands in the lifestyle and retail sector.

The article below lists the Popular Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Popular Holdings SWOT Analysis:

SWOT Analysis of Popular Holdings

For Popular Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Popular Holdings Strengths

The strengths of Popular Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Popular Holdings :

1.  Popular holdings are very well know in the education field and have a strong brand reputation

2. One of the leading brands in Singapore that publishes, distributes and retails books

3. Sponsorship of global book and literary events

4. It has over 40 subsidiaries in different streams of books and publications

5. It has its presence in countries like Singapore, Malaysia, China, Hong Kong

Popular Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Popular Holdings SWOT Analysis:

1.  The strategic vision of Popular is mostly limited in the stores in Asia. Popular focus more on the Asian market rather than international market.

2. Issues with returning an order (delivery cost is customer borne)
3. Paid customer helpline

Popular Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Popular Holdings SWOT Analysis:

1. Expand to rural areas of UK, later in other parts of Europe and consequently across the world
2. Improve customer service: Resolve issues post-product delivery
3.Adopt customer-friendly payment policies

4. Increase male shopper participation

5. Increase in the online shopping customer base

Popular Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Popular Holdings are as mentioned:

1. Wider coverage in the international market by competitors
2. Threat of “free-personalization” model being imitated
3. Intense competition in the online multi-brand retail space

4. Emergence of a better concept than e-commerce in future

Popular Holdings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Popular Holdings:

1. MPH Bookstore
2. Borders

3. Prologue

4. Page One

Hence this concludes the Popular Holdings SWOT analysis.

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About Popular Holdings

Popular Holdings Overview
Parent Company	Popular Holdings
Category	Publishing and E-learning
Sector	Lifestyle and Retail
Tagline/ Slogan	-
USP	Leader in Singapore in publishing, distribution, and retail books for the local education market
Popular Holdings STP
Segmentation	Students, professionals
Target Market	Students looking for books and online material
Positioning	One stop solution for all literal needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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