Published in Lifestyle and Retail category by MBA Skool Team
Popular Holdings is one of the leading brands in the lifestyle and retail sector. Popular Holdings SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Popular Holdings:
Popular holdings are very well know in the education field and have a strong brand reputation
One of the leading brands in Singapore that publishes, distributes and retails books
Sponsorship of global book and literary events
It has over 40 subsidiaries in different streams of books and publications
It has its presence in countries like Singapore, Malaysia, China, Hong Kong
Above are the strengths in the SWOT Analysis of Popular Holdings. The strengths of Popular Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Popular Holdings Weaknesses
The strategic vision of Popular is mostly limited in the stores in Asia. Popular focus more on the Asian market rather than international market.
Issues with returning an order (delivery cost is customer borne)
Paid customer helpline
These were the weaknesses in the Popular Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Popular Holdings Opportunities
Expand to rural areas of UK, later in other parts of Europe and consequently across the world
Leader in Singapore in publishing, distribution, and retail books for the local education market
Popular Holdings STP
Students looking for books and online material
One stop solution for all literal needs
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