Popular Holdings SWOT Analysis, Competitors & USP
SWOT analysis of Popular Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In Popular Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Popular Holdings to benchmark its business & performance as compared to the competitors. Popular Holdings is one of the leading brands in the lifestyle and retail sector.
The table below lists the Popular Holdings SWOT (Strengths, Weaknesses, Opportunities, Threats), top Popular Holdings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Popular Holdings Brand Analysis | |
|---|---|
| Parent Company |
Popular Holdings |
| Category |
Publishing and E-learning |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Leader in Singapore in publishing, distribution, and retail books for the local education market |
| Popular Holdings STP | |
| Segment |
Students, professionals |
| Target Group |
Students looking for books and online material |
| Positioning |
One stop solution for all literal needs |
| SWOT Analysis of Popular Holdings | |
| Popular Holdings Strengths |
Below are the Strengths in the SWOT Analysis of Popular Holdings: 1. Popular holdings are very well know in the education field and have a strong brand reputation 2. One of the leading brands in Singapore that publishes, distributes and retails books 3. Sponsorship of global book and literary events 4. It has over 40 subsidiaries in different streams of books and publications 5. It has its presence in countries like Singapore, Malaysia, China, Hong Kong |
| Popular Holdings Weaknesses |
Here are the weaknesses in the Popular Holdings SWOT Analysis: 1. The strategic vision of Popular is mostly limited in the stores in Asia. Popular focus more on the Asian market rather than international market. 2. Issues with returning an order (delivery cost is customer borne) |
| Popular Holdings Opportunities |
Following are the Opportunities in Popular Holdings SWOT Analysis: 1. Expand to rural areas of UK, later in other parts of Europe and consequently across the world 4. Increase male shopper participation 5. Increase in the online shopping customer base |
| Popular Holdings Threats |
The threats in the SWOT Analysis of Popular Holdings are as mentioned: 1. Wider coverage in the international market by competitors 4. Emergence of a better concept than e-commerce in future |
| Popular Holdings Competition | |
| Popular Holdings Competitors |
Below are the top 4 competitors of Popular Holdings: 1. MPH Bookstore 3. Prologue 4. Page One |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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