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  3. Oasis Clothing SWOT Analysis

Oasis Clothing SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: February 14, 2024Read time:

Here is a detailed SWOT analysis of Oasis Clothing covering strengths, weaknesses, opportunities and threats.

Oasis Clothing Strengths

  1. The brand is known for its colorful prints and bright fashion.
  2. The brand maintains an updatedwebsite and blog to connect with customers world wide
  3. The brand belongs to premium segment and have maintained their product pricing and designs that way
  4. The brand has international franchisees to cater international audience
  5. Strong brand presence and market value

Above are the strengths in the SWOT Analysis of Oasis Clothing. The strengths of Oasis Clothing looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oasis Clothing Weaknesses

  1. The brand being among the elite brand is prone to recession and economic downturns
  2. The brand hasn't been able to penetrate into international markets as compared to industry leaders
  3. Limited advertisingdone for the brand

These were the weaknesses in the Oasis Clothing SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Oasis Clothing Opportunities

  1. The brand can be marketed well in fashion circuits
  2. More sizes for clothes can be made
  3. More global penetration

Above we covered the opportunities in Oasis Clothing SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oasis Clothing Threats

  1. Other brands offer more styles and cuts
  2. Similar products available in other brands thus switching cost is less.

The threats in the SWOT Analysis of Oasis Clothing are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Oasis Clothing SWOT analysis.

About Oasis Clothing

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Oasis Clothing Overview
Parent company



Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

One day your prints will come


Oasis is known for their  colorful and feminine  prints

Oasis Clothing STP

Women having an interest in the latest trends style  and fashion

Target group

Young women from the upper middle class


Young female fashion

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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