Mercer SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 8234

SWOT analysis of Mercer analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercer to benchmark its business & performance as compared to the competitors and industry. Mercer is one of the leading brands in the management & consulting sector. The table below also lists the top Mercer competitors and elaborates Mercer market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mercer SWOT, Competitors, Marketing STP & Brand analysis Table
Mercer Brand Analysis
Parent Company

Mercer

Category

Human Resource consulting

Sector

Management & Consulting

Tagline/ Slogan

Consulting. Outsourcing. Investments

USP

They are expert in Human Resource and have won many awards in the same field.

Mercer STP
Segment

Organisation looking for HR related solutions

Target Group

All industries and companies

Positioning

Human resource consulting firm

Mercer SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercer. Strengths are:

1. They secured top awards at UK pension awards
2. Best brand in Human Resource Consultancy
3. It has been ranked by Vault as the No.1 human resource consultancy for several years

4. Popular brand amongst the world's top companies

5. It has a workforce of nearly 20,000 employees

6. Over 150+ offices in 40 countries

Weaknesses

Here are the weaknesses in the Mercer SWOT Analysis:

1. It has strong presence primarily in US and little global presence
2. Its financial services are declining in revenue which is a concern

Opportunities

Following are the Opportunities in Mercer SWOT Analysis:

1. Growing HR sector in the world
2. There are growing opportunities in developing countries

3. Tie-ups with international agencies to increase penetration

Threats

The threats in the SWOT Analysis of Mercer are as mentioned:

1. Intense competition from other companies
2. Concentration of business in one area could lead to decline in revenues.

Mercer Competition
Competitors

Below are the top 3 Mercer competitors:

1. Towers Watson
2. Hay group
3. Aon Hewitt

The brandguide table above concludes the Mercer SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mercer. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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