Mercer SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 6249

SWOT Analysis of Mercer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercer LLC

Parent Company



Human Resource consulting


Management & Consulting

Tagline/ Slogan

Consulting. Outsourcing. Investments


They are expert in Human Resource and have won many awards in the same field.

Mercer STP


Organisation looking for HR related solutions

Target Group

All industries and companies


Human resource consulting firm

Mercer SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercer :

1. They secured top awards at UK pension awards
2. Best brand in Human Resource Consultancy
3. It has been ranked by Vault as the No.1 human resource consultancy for several years

4. Popular brand amongst the world's top companies

5. It has a workforce of nearly 20,000 employees

6. Over 150+ offices in 40 countries


1. It has strong presence primarily in US and little global presence
2. Its financial services are declining in revenue which is a concern


1. Growing HR sector in the world
2. There are growing opportunities in developing countries

3. Tie-ups with international agencies to increase penetration


1. Intense competition from other companies
2. Concentration of business in one area could lead to decline in revenues.

Mercer Competition


Below are the 3 main Mercer competitors :

1. Towers Watson
2. Hay group
3. Aon Hewitt

The brandguide table above concludes the Mercer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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