Mercer SWOT Analysis
Mercer is one of the leading brands in the management & consulting sector. Mercer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mercer:
Quick Glance:
Mercer Strengths
- They secured top awards at UK pension awards
- Best brand in Human Resource Consultancy
- It has been ranked by Vault as the No.1 human resource consultancy for several years
- Popular brand amongst the world's top companies
- It has a workforce of nearly 20,000 employees
- Over 150+ offices in 40 countries
Above are the strengths in the SWOT Analysis of Mercer. The strengths of Mercer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mercer Weaknesses
- It has strong presence primarily in US and little global presence
- Its financial services are declining in revenue which is a concern
These were the weaknesses in the Mercer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mercer Opportunities
- Growing HR sector in the world
- There are growing opportunities in developing countries
- Tie-ups with international agencies to increase penetration
Above we covered the opportunities in Mercer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mercer Threats
- Intense competition from other companies
- Concentration of business in one area could lead to decline in revenues.
The threats in the SWOT Analysis of Mercer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Mercer SWOT analysis.
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About Mercer
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mercer Overview | |
|---|---|
| Parent Company |
Mercer |
| Category |
Human Resource consulting |
| Sector | |
| Tagline/ Slogan |
Consulting. Outsourcing. Investments |
| USP |
They are expert in Human Resource and have won many awards in the same field. |
| Mercer STP | |
| Segmentation |
Organisation looking for HR related solutions |
| Target Market |
All industries and companies |
| Positioning |
Human resource consulting firm |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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