Mercer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mercer analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercer to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mercer is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mercer competitors and includes Mercer target market, segmentation, positioning & Unique Selling Proposition (USP).

Mercer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mercer Brand Analysis
Parent Company



Human Resource consulting


Management & Consulting

Tagline/ Slogan

Consulting. Outsourcing. Investments


They are expert in Human Resource and have won many awards in the same field.

Mercer STP
Mercer Segmentation

Organisation looking for HR related solutions

Mercer Target Market

All industries and companies

Mercer Positioning

Human resource consulting firm

Mercer SWOT Analysis
Mercer Strengths

Below are the Strengths in the SWOT Analysis of Mercer:

1. They secured top awards at UK pension awards
2. Best brand in Human Resource Consultancy
3. It has been ranked by Vault as the No.1 human resource consultancy for several years

4. Popular brand amongst the world's top companies

5. It has a workforce of nearly 20,000 employees

6. Over 150+ offices in 40 countries

Mercer Weaknesses

Here are the weaknesses in the Mercer SWOT Analysis:

1. It has strong presence primarily in US and little global presence
2. Its financial services are declining in revenue which is a concern

Mercer Opportunities

Following are the Opportunities in Mercer SWOT Analysis:

1. Growing HR sector in the world
2. There are growing opportunities in developing countries

3. Tie-ups with international agencies to increase penetration

Mercer Threats

The threats in the SWOT Analysis of Mercer are as mentioned:

1. Intense competition from other companies
2. Concentration of business in one area could lead to decline in revenues.

Mercer Competition

Below are the top 3 Mercer competitors:

1. Towers Watson
2. Hay group
3. Aon Hewitt

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mercer. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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