Mercer SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mercer, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mercer to benchmark its business & performance as compared to the competitors, and make strategic improvements. Mercer is one of the leading brands in the management & consulting sector.
The article below lists the Mercer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mercer SWOT Analysis:
In this article:
For Mercer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Mercer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mercer :
1. They secured top awards at UK pension awards
2. Best brand in Human Resource Consultancy
3. It has been ranked by Vault as the No.1 human resource consultancy for several years
4. Popular brand amongst the world's top companies
5. It has a workforce of nearly 20,000 employees
6. Over 150+ offices in 40 countries
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mercer SWOT Analysis:
1. It has strong presence primarily in US and little global presence
2. Its financial services are declining in revenue which is a concern
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mercer SWOT Analysis:
1. Growing HR sector in the world
2. There are growing opportunities in developing countries
3. Tie-ups with international agencies to increase penetration
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mercer are as mentioned:
1. Intense competition from other companies
2. Concentration of business in one area could lead to decline in revenues.
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mercer:
1. Towers Watson
2. Hay group
3. Aon Hewitt
Hence this concludes the Mercer SWOT analysis.
Continue reading more about the brand/company.
Mercer Overview | |
---|---|
Parent Company |
Mercer |
Category |
Human Resource consulting |
Sector | |
Tagline/ Slogan |
Consulting. Outsourcing. Investments |
USP |
They are expert in Human Resource and have won many awards in the same field. |
Mercer STP | |
Segmentation |
Organisation looking for HR related solutions |
Target Market |
All industries and companies |
Positioning |
Human resource consulting firm |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Mercer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us