Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Mercer analyses the brand by its strengths, weaknesses, opportunities & threats. In Mercer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mercer to benchmark its business & performance as compared to the competitors. Mercer is one of the leading brands in the management & consulting sector.
The article below lists the Mercer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mercer SWOT Analysis:
For Mercer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Mercer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mercer :
1. They secured top awards at UK pension awards 2. Best brand in Human Resource Consultancy 3. It has been ranked by Vault as the No.1 human resource consultancy for several years
4. Popular brand amongst the world's top companies
5. It has a workforce of nearly 20,000 employees
6. Over 150+ offices in 40 countries
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mercer SWOT Analysis:
1. It has strong presence primarily in US and little global presence 2. Its financial services are declining in revenue which is a concern
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mercer SWOT Analysis:
1. Growing HR sector in the world 2. There are growing opportunities in developing countries
3. Tie-ups with international agencies to increase penetration
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mercer are as mentioned:
1. Intense competition from other companies 2. Concentration of business in one area could lead to decline in revenues.
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mercer:
They are expert in Human Resource and have won many awards in the same field.
Organisation looking for HR related solutions
All industries and companies
Human resource consulting firm
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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