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Kantar SWOT Analysis

Published by MBA Skool Team in Management & Consulting category Last Updated: May 29, 2024Read time:

Here is a detailed SWOT analysis of Kantar covering strengths, weaknesses, opportunities and threats.

Kantar Strengths

  1. The world's leading research, data and insight companies
  2. Plans to transform data into insights
  3. Conducts large scale of studies
  4. Brand presence across verticals
  5. Brand presence across geographic areas
  6. Nearly 30,000 people are employed with the organization
  7. Its subsidiaries include IMRB, Added Value, Lightspeed Research etc

Above are the strengths in the SWOT Analysis of Kantar. The strengths of Kantar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kantar Weaknesses

  1. Presence of many consulting companies means limited market share
  2. Brand recall is lesser compared to some global consulting companies

These were the weaknesses in the Kantar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kantar Opportunities

  1. Build a solid brand image
  2. Stay away from controversies
  3. Conducting research with full care so as to avoid discrepancies
  4. More advertising & brand building can boost business

Above we covered the opportunities in Kantar SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kantar Threats

  1. Overhaul of the business model
  2. Acquisitions by more established players 
  3. Consumer faith issues

The threats in the SWOT Analysis of Kantar are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kantar SWOT analysis.

About Kantar

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kantar Overview
Parent Company





Management & Consulting

Tagline/ Slogan



Offer clients business insights at every point of the consumer cycle

Kantar STP

measurement business

Target Market

Enterprises from every spectrum requiring information


pre-eminent provider of compelling data and inspirational insights

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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