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AON Hewitt Associates SWOT Analysis

Published by MBA Skool Team in Management & Consulting category Last Updated: April 28, 2024Read time:

Here is a detailed SWOT analysis of AON Hewitt Associates covering strengths, weaknesses, opportunities and threats.

AON Hewitt Associates Strengths

  1. They have synergic alliance with Aon group thus the expertise of Hewitt is backed by Aon.
  2. They have an employee base of over 60,000.
  3. They are based in over 50 countries.
  4. Strong backing of parent brand makes it a financially stable company
  5. Good reputation among the competitors

Above are the strengths in the SWOT Analysis of AON Hewitt Associates. The strengths of AON Hewitt Associates looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AON Hewitt Associates Weaknesses

  1. Cutting down the employee strength has been a concern
  2. Strong competition from similar consultants have led to slow market growth

These were the weaknesses in the AON Hewitt Associates SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AON Hewitt Associates Opportunities

  1. They have immense opportunity in the emerging economies.
  2. They have opportunity with acquisition of many smaller human resource outsourcing firms to increase the market share.
  3. Acquisition of other firms to establish themselves further

Above we covered the opportunities in AON Hewitt Associates SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AON Hewitt Associates Threats

  1. The economic recession may hamper the business growth.
  2. The lesser brand recognition is another major threat.

The threats in the SWOT Analysis of AON Hewitt Associates are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AON Hewitt Associates SWOT analysis.

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About AON Hewitt Associates

The table below gives the brand overview along with its target market, segmentation, positioning & USP

AON Hewitt Associates Overview
Parent Company

Aon corporation




Management & Consulting

Tagline/ Slogan



They consult as well as outsource Human Resource.

AON Hewitt Associates STP

All industries looking for business solutions

Target Market

All industries and companies


All round solution for Human Resource problems

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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