Alvarez & Marsal SWOT Analysis, USP & Competitors

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SWOT Analysis of Alvarez & Marsal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alvarez & Marsal

Parent Company

Alvarez & Marsal




General Management

Tagline/ Slogan

Leadership, Problem Solving, Value Creation.


They are expert in Mergers & Acquisitions and restructuring.



All industries looking for business solutions

Target Group

All industries and companies


They are positioned as the doctors of the business.

SWOT Analysis


1. The firm is becoming increasingly involved in private equity investment.
2. It possesses expertise in the financial services, healthcare, real estate, retail, and public sectors.

3. They have about 40 offices around the world

4. Its clients include top 500 companies and the top 20 American banks


1. Their geographic penetration is less as they are primarily in Europe
2. They do not have enough brand recall compared to other players


1. They have immense opportunity in emerging economies.
2. More penetration in the existing markets geographically.

3. More sectors and services to the clients


1. The global recession may hamper the growth of the firm.
2. The poor brand recall may take away most customers from the firm.

3. Companies setting up their known knowledge centres



1. Alix Partners
2. BDO Seidman
3.Buxbaum Group

The table above concludes the Alvarez & Marsal SWOT analysis along with its marketing and brand parameters.


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