Arthur D Little SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 8236

SWOT analysis of Arthur D Little analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arthur D Little SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arthur D Little to benchmark its business & performance as compared to the competitors and industry. Arthur D Little is one of the leading brands in the management & consulting sector. The table below also lists the top Arthur D Little competitors and elaborates Arthur D Little market segmentation, target group, positioning & Unique Selling Proposition (USP).

Arthur D Little SWOT, Competitors, Marketing STP & Brand analysis Table
Arthur D Little Brand Analysis
Parent Company

Arthur D. Little


General Management Consultancy


Management & Consulting

Tagline/ Slogan

Linking Strategy, Technology and Innovation.


They give stress in innovation, strategy and technology.

Arthur D Little STP

Companies and industries seeking professional business solutions

Target Group

All industries, corporates, business groups


One of the oldest general management consultancies in the world.

Arthur D Little SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Arthur D Little. Strengths are:

1. Arthur D. Little pioneered the concept of contracted professional services
2. They have 35 offices in 20 countries.
3. The company was started in 1886 and formally incorporated in 1909. Thus one of the oldest consultancies in the world.
4. They publish a bi-annual thought leadership collection called PRISM

5. Small yet skilled employee base


Here are the weaknesses in the Arthur D Little SWOT Analysis:

1. They have only about 1000 employees worldwide, hence service reach is limited
2. They have lesser brand recall vis-à-vis their competitors.


Following are the Opportunities in Arthur D Little SWOT Analysis:

1. They have opportunity in the growing economies in the world.
2. They need to leverage their first consultancy position as a marketing strategy

3. Increase employee base as for consulting companies, employees are the biggest asset.


The threats in the SWOT Analysis of Arthur D Little are as mentioned:

1. The ongoing recession could pose a threat to the business of Arthur D. Little
2. Their limited presence vis-à-vis their experience can cause a threat to the firm’s business.

Arthur D Little Competition

Below are the top 3 Arthur D Little competitors:

1. A.T. Kearney
2. Bain & Company
3. Booz & Company

The brandguide table above concludes the Arthur D Little SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arthur D Little. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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