Arthur D Little SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Arthur D Little analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arthur D Little SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arthur D Little to benchmark its business & performance as compared to the competitors and industry. As of 2020, Arthur D Little is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arthur D Little competitors and includes Arthur D Little target market, segmentation, positioning & Unique Selling Proposition (USP).

Arthur D Little SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arthur D Little Brand Analysis
Parent Company

Arthur D. Little

Category

General Management Consultancy

Sector

Management & Consulting

Tagline/ Slogan

Linking Strategy, Technology and Innovation.

USP

They give stress in innovation, strategy and technology.

Arthur D Little STP
Arthur D Little Segmentation

Companies and industries seeking professional business solutions

Arthur D Little Target Market

All industries, corporates, business groups

Arthur D Little Positioning

One of the oldest general management consultancies in the world.

Arthur D Little SWOT Analysis
Arthur D Little Strengths

Below are the Strengths in the SWOT Analysis of Arthur D Little:

1. Arthur D. Little pioneered the concept of contracted professional services
2. They have 35 offices in 20 countries.
3. The company was started in 1886 and formally incorporated in 1909. Thus one of the oldest consultancies in the world.
4. They publish a bi-annual thought leadership collection called PRISM

5. Small yet skilled employee base

Arthur D Little Weaknesses

Here are the weaknesses in the Arthur D Little SWOT Analysis:

1. They have only about 1000 employees worldwide, hence service reach is limited
2. They have lesser brand recall vis-à-vis their competitors.

Arthur D Little Opportunities

Following are the Opportunities in Arthur D Little SWOT Analysis:

1. They have opportunity in the growing economies in the world.
2. They need to leverage their first consultancy position as a marketing strategy

3. Increase employee base as for consulting companies, employees are the biggest asset.

Arthur D Little Threats

The threats in the SWOT Analysis of Arthur D Little are as mentioned:

1. The ongoing recession could pose a threat to the business of Arthur D. Little
2. Their limited presence vis-à-vis their experience can cause a threat to the firm’s business.

Arthur D Little Competition
Competitors

Below are the top 3 Arthur D Little competitors:

1. A.T. Kearney
2. Bain & Company
3. Booz & Company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arthur D Little. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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