Hay Group SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 4469

SWOT analysis of Hay Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hay Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hay Group to benchmark its business & performance as compared to the competitors and industry. Hay Group is one of the leading brands in the management & consulting sector. The table below also lists the top Hay Group competitors and elaborates Hay Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hay Group SWOT, Competitors, Marketing STP & Brand analysis Table
Hay Group Brand Analysis
Parent Company

Hay Group


Human Resource Consulting


Management & Consulting

Tagline/ Slogan

People before strategy


They have wide geographic reach.

Hay Group STP

Major industries

Target Group

Private, public and not-for-profit sectors


They work with senior executives to manage the human resource of the organization.

Hay Group SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hay Group. Strengths are:

1. They have nearly 100 offices in over 45 countries
2. It is one of the oldest consulting firms in HR.
3. The Job Evaluation methodology created by them is used over in 8000 organizations worldwide

4. Expertise in the field of human resource management makes them a leading industry player

5. Has over 2500 employees world wide


Here are the weaknesses in the Hay Group SWOT Analysis:

1. Still haven't established themselves completely in the emerging economies
2. They have poor brand recall vis-à-vis their competitors.


Following are the Opportunities in Hay Group SWOT Analysis:

1. They have opportunities in the growing economies of the world.
2. HR sector is emerging as one of the powerful resource. Thus Hay group has opportunity for more business.


The threats in the SWOT Analysis of Hay Group are as mentioned:

1. Being into one area of business could create stiff competition with current competitors as well as new entrants.
2. The global economic recession with the competition could bring pressure on their costs.

Hay Group Competition

Below are the top 3 Hay Group competitors:

1. Mercer consulting
2. Aon Hewitt
3. Towers Watson

The brandguide table above concludes the Hay Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hay Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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