Hay Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Hay Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hay Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hay Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. Hay Group is one of the leading brands in the management & consulting sector.

The article below lists the Hay Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hay Group SWOT Analysis:

SWOT Analysis of Hay Group

For Hay Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hay Group Strengths

The strengths of Hay Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hay Group :

1. They have nearly 100 offices in over 45 countries
2. It is one of the oldest consulting firms in HR.
3. The Job Evaluation methodology created by them is used over in 8000 organizations worldwide

4. Expertise in the field of human resource management makes them a leading industry player

5. Has over 2500 employees world wide

Hay Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hay Group SWOT Analysis:

1. Still haven't established themselves completely in the emerging economies
2. They have poor brand recall vis-à-vis their competitors.

Hay Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hay Group SWOT Analysis:

1. They have opportunities in the growing economies of the world.
2. HR sector is emerging as one of the powerful resource. Thus Hay group has opportunity for more business.

Hay Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hay Group are as mentioned:

1. Being into one area of business could create stiff competition with current competitors as well as new entrants.
2. The global economic recession with the competition could bring pressure on their costs.

Hay Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Hay Group:

1. Mercer consulting
2. Aon Hewitt
3. Towers Watson

Hence this concludes the Hay Group SWOT analysis.

Continue reading more about the brand/company.

About Hay Group

Hay Group Overview
Parent Company

Hay Group


Human Resource Consulting


Management & Consulting

Tagline/ Slogan

People before strategy


They have wide geographic reach.

Hay Group STP

Major industries

Target Market

Private, public and not-for-profit sectors


They work with senior executives to manage the human resource of the organization.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hay Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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