Hay Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Hay Group

Human Resource Consulting

Management & Consulting

People before strategy

They have wide geographic reach.

Major industries

Private, public and not-for-profit sectors

They work with senior executives to manage the human resource of the organization.

Below are the Strengths in the SWOT Analysis of Hay Group:

1. They have nearly 100 offices in over 45 countries
2. It is one of the oldest consulting firms in HR.
3. The Job Evaluation methodology created by them is used over in 8000 organizations worldwide

4. Expertise in the field of human resource management makes them a leading industry player

5. Has over 2500 employees world wide

Here are the weaknesses in the Hay Group SWOT Analysis:

1. Still haven't established themselves completely in the emerging economies
2. They have poor brand recall vis-à-vis their competitors.

Following are the Opportunities in Hay Group SWOT Analysis:

1. They have opportunities in the growing economies of the world.
2. HR sector is emerging as one of the powerful resource. Thus Hay group has opportunity for more business.

The threats in the SWOT Analysis of Hay Group are as mentioned:

1. Being into one area of business could create stiff competition with current competitors as well as new entrants.
2. The global economic recession with the competition could bring pressure on their costs.

Below are the top 3 Hay Group competitors:

1. Mercer consulting
2. Aon Hewitt
3. Towers Watson