Hay Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hay Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hay Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hay Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hay Group is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hay Group competitors and includes Hay Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Hay Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hay Group Brand Analysis
Parent Company

Hay Group


Human Resource Consulting


Management & Consulting

Tagline/ Slogan

People before strategy


They have wide geographic reach.

Hay Group STP
Hay Group Segmentation

Major industries

Hay Group Target Market

Private, public and not-for-profit sectors

Hay Group Positioning

They work with senior executives to manage the human resource of the organization.

Hay Group SWOT Analysis
Hay Group Strengths

Below are the Strengths in the SWOT Analysis of Hay Group:

1. They have nearly 100 offices in over 45 countries
2. It is one of the oldest consulting firms in HR.
3. The Job Evaluation methodology created by them is used over in 8000 organizations worldwide

4. Expertise in the field of human resource management makes them a leading industry player

5. Has over 2500 employees world wide

Hay Group Weaknesses

Here are the weaknesses in the Hay Group SWOT Analysis:

1. Still haven't established themselves completely in the emerging economies
2. They have poor brand recall vis-à-vis their competitors.

Hay Group Opportunities

Following are the Opportunities in Hay Group SWOT Analysis:

1. They have opportunities in the growing economies of the world.
2. HR sector is emerging as one of the powerful resource. Thus Hay group has opportunity for more business.

Hay Group Threats

The threats in the SWOT Analysis of Hay Group are as mentioned:

1. Being into one area of business could create stiff competition with current competitors as well as new entrants.
2. The global economic recession with the competition could bring pressure on their costs.

Hay Group Competition

Below are the top 3 Hay Group competitors:

1. Mercer consulting
2. Aon Hewitt
3. Towers Watson

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hay Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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