Gallup Consulting SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Gallup Consulting SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Gallup Consulting, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gallup Consulting to benchmark its business & performance as compared to the competitors, and make strategic improvements. Gallup Consulting is one of the leading brands in the management & consulting sector.

The article below lists the Gallup Consulting SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Gallup Consulting SWOT Analysis:

SWOT Analysis of Gallup Consulting

For Gallup Consulting, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Gallup Consulting Strengths

The strengths of Gallup Consulting looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gallup Consulting :

1. Gallup has more than 40 offices in over 25 countries
2. They have had frameworks prepared on more than 30 years of research
3. Gallup has four divisions namely, Gallup Poll, Gallup Consulting, Gallup University, and Gallup Press

4. Expertise in the field makes them strong amongst competitors

Gallup Consulting Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gallup Consulting SWOT Analysis:

1. They have business mostly in HR area hence limited diversity
2. They have limited geographic reach as compared to their competitors.

Gallup Consulting Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gallup Consulting SWOT Analysis:

1. They have great opportunities in developing economies.
2. They have immense opportunities if they start outsourcing business as well.

Gallup Consulting Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gallup Consulting are as mentioned:

1. Less brand recall and tough competition from leaders in the consulting industry.
2. The ongoing recession is a threat to the business of Gallup.

Gallup Consulting Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Gallup Consulting:

1. McKinsey & company
2. Booz & Company
3. Bain & Company

Hence this concludes the Gallup Consulting SWOT analysis.

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About Gallup Consulting

Gallup Consulting Overview
Parent Company

Gallup Inc.


Performance management consultancy


Management & Consulting

Tagline/ Slogan



They are research based performance management consultancy.

Gallup Consulting STP

Industries seeking professional consulting service

Target Market

All industries, corporates, businesses


They give research oriented solutions.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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