Gallup Consulting SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 3244
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SWOT Analysis of Gallup Consulting with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gallup Consulting

Parent Company

Gallup Inc.

Category

Performance management consultancy

Sector

Management & Consulting

Tagline/ Slogan

-

USP

They are research based performance management consultancy.

Gallup Consulting STP

Segment

Industries seeking professional consulting service

Target Group

All industries, corporates, businesses

Positioning

They give research oriented solutions.

Gallup Consulting SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gallup Consulting. Strengths are:

1. Gallup has more than 40 offices in over 25 countries
2. They have had frameworks prepared on more than 30 years of research
3. Gallup has four divisions namely, Gallup Poll, Gallup Consulting, Gallup University, and Gallup Press

4. Expertise in the field makes them strong amongst competitors

Weaknesses

Here are the weaknesses of Gallup Consulting :

1. They have business mostly in HR area hence limited diversity
2. They have limited geographic reach as compared to their competitors.

Opportunities

Following are the Opportunities of Gallup Consulting :

1. They have great opportunities in developing economies.
2. They have immense opportunities if they start outsourcing business as well.

Threats

The threats of Gallup Consulting are as mentioned :

1. Less brand recall and tough competition from leaders in the consulting industry.
2. The ongoing recession is a threat to the business of Gallup.

Gallup Consulting Competition

Competitors

Below are the 3 main Gallup Consulting competitors :

1. McKinsey & company
2. Booz & Company
3. Bain & Company


The brandguide table above concludes the Gallup Consulting SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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