Gallup Consulting SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 2181

SWOT Analysis of Gallup Consulting with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gallup Consulting

Parent Company

Gallup Inc.


Performance management consultancy



Tagline/ Slogan



They are research based performance management consultancy.



Industries seeking professional consulting service

Target Group

All industries, corporates, businesses


They give research oriented solutions.

SWOT Analysis


1. Gallup has more than 40 offices in over 25 countries
2. They have had frameworks prepared on more than 30 years of research
3. Gallup has four divisions namely, Gallup Poll, Gallup Consulting, Gallup University, and Gallup Press

4. Expertise in the field makes them strong amongst competitors


1. They have business mostly in HR area hence limited diversity
2. They have limited geographic reach as compared to their competitors.


1. They have great opportunities in developing economies.
2. They have immense opportunities if they start outsourcing business as well.


1. Less brand recall and tough competition from leaders in the consulting industry.
2. The ongoing recession is a threat to the business of Gallup.



1. McKinsey & company
2. Booz & Company
3. Bain & Company

The table above concludes the Gallup Consulting SWOT analysis along with its marketing and brand parameters.


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