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IMS Health Incorporated SWOT Analysis

Published by MBA Skool Team in Management & Consulting category Last Updated: December 18, 2023Read time:

Here is a detailed SWOT analysis of IMS Health Incorporated covering strengths, weaknesses, opportunities and threats.

IMS Health Incorporated Strengths

  1. They were rated as at top company in Vault's 'Pharmaceutical & Healthcare Consulting Companies' rankings
  2. They were included on IDC Health Insights’ list of top life science technology vendors for IT services.
  3. They are operating in more than 100 countries and have more than 7600 employees
  4. ,000+ suppliers, 768,000 reporting facilities worldwide

Above are the strengths in the SWOT Analysis of IMS Health Incorporated. The strengths of IMS Health Incorporated looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

IMS Health Incorporated Weaknesses

  1. They have less market to gain the market share.
  2. Their business is largely dependent on pharmaceutical companies.

These were the weaknesses in the IMS Health Incorporated SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

IMS Health Incorporated Opportunities

  1. They have immense opportunity in the emerging economies of the world.
  2. The growing healthcare sector around the world and less competition in the healthcare consultancy field.

Above we covered the opportunities in IMS Health Incorporated SWOT Analysis. The opportunities for any brand can include prospects of future growth.

IMS Health Incorporated Threats

  1. Expansion of players and emergence of new players in the segment
  2. Strict govt policies
  3. Companies setting up their own knowledge centers

The threats in the SWOT Analysis of IMS Health Incorporated are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the IMS Health Incorporated SWOT analysis.

About IMS Health Incorporated

The table below gives the brand overview along with its target market, segmentation, positioning & USP

IMS Health Incorporated Overview
Parent Company

IMS Health Incorporated


Healthcare consulting


Management & Consulting

Tagline/ Slogan

Intelligence applied


They provide all round service consultations to healthcare industries.

IMS Health Incorporated STP

Healthcare firms seeking professional service

Target Market

All healthcare firms


Information, services and technology for the healthcare industry

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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