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Gallup Consulting SWOT Analysis

Published by MBA Skool Team in Management & Consulting category Last Updated: March 26, 2023Read time:

Here is a detailed SWOT analysis of Gallup Consulting covering strengths, weaknesses, opportunities and threats.

Gallup Consulting Strengths

  1. Gallup has more than 40 offices in over 25 countries
  2. They have had frameworks prepared on more than 30 years of research
  3. Gallup has four divisions namely, Gallup Poll, Gallup Consulting, Gallup University, and Gallup Press
  4. Expertise in the field makes them strong amongst competitors

Above are the strengths in the SWOT Analysis of Gallup Consulting. The strengths of Gallup Consulting looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Gallup Consulting Weaknesses

  1. They have business mostly in HR area hence limited diversity
  2. They have limited geographic reach as compared to their competitors.

These were the weaknesses in the Gallup Consulting SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Gallup Consulting Opportunities

  1. They have great opportunities in developing economies.
  2. They have immense opportunities if they start outsourcing business as well.

Above we covered the opportunities in Gallup Consulting SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Gallup Consulting Threats

  1. Less brand recall and tough competition from leaders in the consulting industry.
  2. The ongoing recession is a threat to the business of Gallup.

The threats in the SWOT Analysis of Gallup Consulting are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Gallup Consulting SWOT analysis.

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About Gallup Consulting

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Gallup Consulting Overview
Parent Company

Gallup Inc.


Performance management consultancy


Management & Consulting

Tagline/ Slogan



They are research based performance management consultancy.

Gallup Consulting STP

Industries seeking professional consulting service

Target Market

All industries, corporates, businesses


They give research oriented solutions.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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