IMS Health Incorporated SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of IMS Health Incorporated analyses the brand/company with its strengths, weaknesses, opportunities & threats. In IMS Health Incorporated SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IMS Health Incorporated to benchmark its business & performance as compared to the competitors and industry. IMS Health Incorporated is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top IMS Health Incorporated competitors and includes IMS Health Incorporated target market, segmentation, positioning & Unique Selling Proposition (USP).

IMS Health Incorporated SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
IMS Health Incorporated Brand Analysis
Parent Company

IMS Health Incorporated

Category

Healthcare consulting

Sector

Management & Consulting

Tagline/ Slogan

Intelligence applied

USP

They provide all round service consultations to healthcare industries.

IMS Health Incorporated STP
IMS Health Incorporated Segmentation

Healthcare firms seeking professional service

IMS Health Incorporated Target Market

All healthcare firms

IMS Health Incorporated Positioning

Information, services and technology for the healthcare industry

IMS Health Incorporated SWOT Analysis
IMS Health Incorporated Strengths

Below are the Strengths in the SWOT Analysis of IMS Health Incorporated:

1. They were rated as at top company in Vault's 'Pharmaceutical & Healthcare Consulting Companies' rankings
2. They were included on IDC Health Insights’ list of top life science technology vendors for IT services.
3. They are operating in more than 100 countries and have more than 7600 employees

4. 99,000+ suppliers, 768,000 reporting facilities worldwide

IMS Health Incorporated Weaknesses

Here are the weaknesses in the IMS Health Incorporated SWOT Analysis:

1. They have less market to gain the market share.
2. Their business is largely dependent on pharmaceutical companies.

IMS Health Incorporated Opportunities

Following are the Opportunities in IMS Health Incorporated SWOT Analysis:

1. They have immense opportunity in the emerging economies of the world.
2. The growing healthcare sector around the world and less competition in the healthcare consultancy field.

IMS Health Incorporated Threats

The threats in the SWOT Analysis of IMS Health Incorporated are as mentioned:

1. Expansion of players and emergence of new players in the segment

2. Strict govt policies

3. Companies setting up their own knowledge centers

IMS Health Incorporated Competition
Competitors

Below are the top 3 IMS Health Incorporated competitors:

1. Advisory Board Company
2. McKinsey & Co.
3. Bain & Co.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IMS Health Incorporated. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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