IMS Health Incorporated SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 2021

SWOT Analysis of IMS Health Incorporated with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IMS Health Incorporated

Parent Company

IMS Health Incorporated


Healthcare consulting



Tagline/ Slogan

Intelligence applied


They provide all round service consultations to healthcare industries.



Healthcare firms seeking professional service

Target Group

All healthcare firms


Information, services and technology for the healthcare industry

SWOT Analysis


1. They were rated as at top company in Vault's 'Pharmaceutical & Healthcare Consulting Companies' rankings
2. They were included on IDC Health Insights’ list of top life science technology vendors for IT services.
3. They are operating in more than 100 countries and have more than 7600 employees

4. 99,000+ suppliers, 768,000 reporting facilities worldwide


1. They have less market to gain the market share.
2. Their business is largely dependent on pharmaceutical companies.


1. They have immense opportunity in the emerging economies of the world.
2. The growing healthcare sector around the world and less competition in the healthcare consultancy field.


1. Expansion of players and emergence of new players in the segment

2. Strict govt policies

3. Companies setting up their own knowledge centers



1. Advisory Board Company
2. McKinsey & Co.
3. Bain & Co.

The table above concludes the IMS Health Incorporated SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to IMS Health Incorporated. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: