IMS Health Incorporated SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 2680
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SWOT Analysis of IMS Health Incorporated with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IMS Health Incorporated

Parent Company

IMS Health Incorporated

Category

Healthcare consulting

Sector

Management & Consulting

Tagline/ Slogan

Intelligence applied

USP

They provide all round service consultations to healthcare industries.

IMS Health Incorporated STP

Segment

Healthcare firms seeking professional service

Target Group

All healthcare firms

Positioning

Information, services and technology for the healthcare industry

IMS Health Incorporated SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of IMS Health Incorporated :

1. They were rated as at top company in Vault's 'Pharmaceutical & Healthcare Consulting Companies' rankings
2. They were included on IDC Health Insights’ list of top life science technology vendors for IT services.
3. They are operating in more than 100 countries and have more than 7600 employees

4. 99,000+ suppliers, 768,000 reporting facilities worldwide

Weaknesses

1. They have less market to gain the market share.
2. Their business is largely dependent on pharmaceutical companies.

Opportunities

1. They have immense opportunity in the emerging economies of the world.
2. The growing healthcare sector around the world and less competition in the healthcare consultancy field.

Threats

1. Expansion of players and emergence of new players in the segment

2. Strict govt policies

3. Companies setting up their own knowledge centers

IMS Health Incorporated Competition

Competitors

Below are the 3 main IMS Health Incorporated competitors :

1. Advisory Board Company
2. McKinsey & Co.
3. Bain & Co.


The brandguide table above concludes the IMS Health Incorporated SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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