IMS Health Incorporated SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

IMS Health Incorporated SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of IMS Health Incorporated, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

IMS Health Incorporated is one of the leading brands in the management & consulting sector. The article below lists the IMS Health Incorporated SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of IMS Health Incorporated

For IMS Health Incorporated, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

IMS Health Incorporated Strengths

The strengths of IMS Health Incorporated looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of IMS Health Incorporated :

1. They were rated as at top company in Vault's 'Pharmaceutical & Healthcare Consulting Companies' rankings
2. They were included on IDC Health Insights’ list of top life science technology vendors for IT services.
3. They are operating in more than 100 countries and have more than 7600 employees

4. 99,000+ suppliers, 768,000 reporting facilities worldwide

IMS Health Incorporated Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the IMS Health Incorporated SWOT Analysis:

1. They have less market to gain the market share.
2. Their business is largely dependent on pharmaceutical companies.

IMS Health Incorporated Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in IMS Health Incorporated SWOT Analysis:

1. They have immense opportunity in the emerging economies of the world.
2. The growing healthcare sector around the world and less competition in the healthcare consultancy field.

IMS Health Incorporated Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of IMS Health Incorporated are as mentioned:

1. Expansion of players and emergence of new players in the segment

2. Strict govt policies

3. Companies setting up their own knowledge centers

IMS Health Incorporated Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of IMS Health Incorporated:

1. Advisory Board Company
2. McKinsey & Co.
3. Bain & Co.

Hence this concludes the IMS Health Incorporated SWOT analysis.

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About IMS Health Incorporated

IMS Health Incorporated Overview
Parent Company

IMS Health Incorporated


Healthcare consulting


Management & Consulting

Tagline/ Slogan

Intelligence applied


They provide all round service consultations to healthcare industries.

IMS Health Incorporated STP

Healthcare firms seeking professional service

Target Market

All healthcare firms


Information, services and technology for the healthcare industry

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to IMS Health Incorporated. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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