Published in Media & Entertainment category by MBA Skool Team
Adobe is one of the leading brands in the media & entertainment sector. Adobe SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Adobe:
The products are embedded in 98% of internet enabled desktops, hence increasing customer reach
Culture of continuous innovation helps adobe to retain customers
Adobe has combined digital media with data creation which is very helpful to professionals, leading to increasing loyalty
Has around 9,000 employees globally
Adobe also has major development operations in United States, Canada, Germany, India, Romania and China.
One of the most trustworthy and recognized brands globally
Above are the strengths in the SWOT Analysis of Adobe. The strengths of Adobe looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The parent company has not developed expertise in linux OS
Adobe does not have a differentiated product by which it can foray into linux OS
The creative software packages or suits are not attracting customers as they are too costly
The inventing features by adobe are not customer oriented. The customers marginal satisfaction is less
These were the weaknesses in the Adobe SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Portable document file(PDF) is an industry standard and Photoshop is a benchmark in image editing industry
Young working professionals
Creative professionals involved in image editing, animation etc.
User friendly software, recognized as standards or benchmarks
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