Adobe SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Adobe SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Adobe, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Adobe to benchmark its business & performance as compared to the competitors, and make strategic improvements. Adobe is one of the leading brands in the media & entertainment sector.

The article below lists the Adobe SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Adobe SWOT Analysis:

SWOT Analysis of Adobe

For Adobe, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Adobe Strengths

The strengths of Adobe looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Adobe :

1. The brand is highly trustworthy in the market
2. The products are embedded in 98% of internet enabled desktops, hence increasing customer reach
3. Culture of continuous innovation helps adobe to retain customers
4. Adobe has combined digital media with data creation which is very helpful to professionals, leading to increasing loyalty
5. Has around 9,000 employees globally
6. Adobe also has major development operations in United States, Canada, Germany, India, Romania and China.
7. One of the most trustworthy and recognized brands globally

Adobe Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Adobe SWOT Analysis:

1.  The parent company has not developed expertise in linux OS
2.  Adobe does not have a differentiated product by which it can foray into linux OS
3. The creative software packages or suits are not attracting customers as they are too costly
4. The inventing features by adobe are not customer oriented. The customers marginal satisfaction is less

Adobe Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Adobe SWOT Analysis:

1.  The brand is well established in market, brand extension can help in launching newer products
2. Having an innovative driven culture and workforce, the company has the potential to identify and capitalize on customer needs
3. As reach of computers is increasing exponentially in industries, more markets are opening
4. Acquisition of smaller players can help in increasing product portfolio

Adobe Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Adobe are as mentioned:

1.  Many computer users are shifting to Linux(open source). Absence of adobe products in linux may lead to customer loss
2. The newer versions of software are perceived more unstable by some professionals who can create negative publicity
3. Some companies have banned adobe to develop products for       them. E.g Apple. More customers shifting to apple, will lead to higher loss of customers for Adobe

Adobe Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Adobe:

1.APPLE (mobile apps)
2.MICROSOFT (Web video)
3.GIMP(image editor in linux/ubuntu)

Hence this concludes the Adobe SWOT analysis.

Continue reading more about the brand/company.

About Adobe

Adobe Overview
Parent Company

Adobe Systems incorporated


Software products


Media & Entertainment

Tagline/ Slogan

“Better by Adobe”


Portable document file(PDF) is an industry standard and Photoshop is a benchmark in image editing industry

Adobe STP

Young working professionals

Target Market

Creative professionals involved in image editing, animation etc.


User friendly software, recognized as standards or benchmarks

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Adobe. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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