Adobe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Adobe analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Adobe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Adobe to benchmark its business & performance as compared to the competitors and industry. As of 2020, Adobe is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Adobe competitors and includes Adobe target market, segmentation, positioning & Unique Selling Proposition (USP).

Adobe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Adobe Brand Analysis
Parent Company

Adobe Systems incorporated


Software products


Media & Entertainment

Tagline/ Slogan

“Better by Adobe”


Portable document file(PDF) is an industry standard and Photoshop is a benchmark in image editing industry

Adobe STP
Adobe Segmentation

Young working professionals

Adobe Target Market

Creative professionals involved in image editing, animation etc.

Adobe Positioning

User friendly software, recognized as standards or benchmarks

Adobe SWOT Analysis
Adobe Strengths

Below are the Strengths in the SWOT Analysis of Adobe:

1. The brand is highly trustworthy in the market
2. The products are embedded in 98% of internet enabled desktops, hence increasing customer reach
3. Culture of continuous innovation helps adobe to retain customers
4. Adobe has combined digital media with data creation which is very helpful to professionals, leading to increasing loyalty
5. Has around 9,000 employees globally
6. Adobe also has major development operations in United States, Canada, Germany, India, Romania and China.
7. One of the most trustworthy and recognized brands globally

Adobe Weaknesses

Here are the weaknesses in the Adobe SWOT Analysis:

1.  The parent company has not developed expertise in linux OS
2.  Adobe does not have a differentiated product by which it can foray into linux OS
3. The creative software packages or suits are not attracting customers as they are too costly
4. The inventing features by adobe are not customer oriented. The customers marginal satisfaction is less

Adobe Opportunities

Following are the Opportunities in Adobe SWOT Analysis:

1.  The brand is well established in market, brand extension can help in launching newer products
2. Having an innovative driven culture and workforce, the company has the potential to identify and capitalize on customer needs
3. As reach of computers is increasing exponentially in industries, more markets are opening
4. Acquisition of smaller players can help in increasing product portfolio

Adobe Threats

The threats in the SWOT Analysis of Adobe are as mentioned:

1.  Many computer users are shifting to Linux(open source). Absence of adobe products in linux may lead to customer loss
2. The newer versions of software are perceived more unstable by some professionals who can create negative publicity
3. Some companies have banned adobe to develop products for       them. E.g Apple. More customers shifting to apple, will lead to higher loss of customers for Adobe

Adobe Competition

Below are the top 3 Adobe competitors:

1.APPLE (mobile apps)
2.MICROSOFT (Web video)
3.GIMP(image editor in linux/ubuntu)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Adobe. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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