Adobe SWOT Analysis

Adobe is one of the leading brands in the media & entertainment sector. Adobe SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Adobe:

Adobe Strengths

1. The brand is highly trustworthy in the market
2. The products are embedded in 98% of internet enabled desktops, hence increasing customer reach
3. Culture of continuous innovation helps adobe to retain customers
4. Adobe has combined digital media with data creation which is very helpful to professionals, leading to increasing loyalty
5. Has around 9,000 employees globally
6. Adobe also has major development operations in United States, Canada, Germany, India, Romania and China.
7. One of the most trustworthy and recognized brands globally

Above are the strengths in the SWOT Analysis of Adobe. The strengths of Adobe looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Adobe Weaknesses

1. The parent company has not developed expertise in linux OS
2. Adobe does not have a differentiated product by which it can foray into linux OS
3. The creative software packages or suits are not attracting customers as they are too costly
4. The inventing features by adobe are not customer oriented. The customers marginal satisfaction is less

These were the weaknesses in the Adobe SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Adobe Opportunities

1. The brand is well established in market, brand extension can help in launching newer products
2. Having an innovative driven culture and workforce, the company has the potential to identify and capitalize on customer needs
3. As reach of computers is increasing exponentially in industries, more markets are opening
4. Acquisition of smaller players can help in increasing product portfolio

Above we covered the opportunities in Adobe SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Adobe Threats

1. Many computer users are shifting to Linux(open source). Absence of adobe products in linux may lead to customer loss
2. The newer versions of software are perceived more unstable by some professionals who can create negative publicity
3. Some companies have banned adobe to develop products for     them. E.g Apple. More customers shifting to apple, will lead to higher loss of customers for Adobe

The threats in the SWOT Analysis of Adobe are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Adobe SWOT analysis.

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About Adobe

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Adobe. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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