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Cosmopolitan SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team Last Updated: April 09, 2024Reading time:

Here is a detailed SWOT analysis of Cosmopolitan covering strengths, weaknesses, opportunities and threats.

Cosmopolitan Strengths

  1. The magazine was first published in 1886 and hence is one of the oldest women’s magazines in the world.
  2. The magazine has a vast readership, it has a monthly circulation of more than 3 million copies in USA alone.
  3. The magazine has strong distribution networks in USA as well as in other countries.
  4. The magazine has 63 international editions in 32 languages and is sold in more than 100 countries worldwide.
  5. Popular brand and a good reputation amongst its customer base.

Above are the strengths in the SWOT Analysis of Cosmopolitan. The strengths of Cosmopolitan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cosmopolitan Weaknesses

  1. As it is a women’s magazine, the readership becomes quite limited.
  2. The magazine has always positioned itself as a young women’s magazine which further limits the readership  

These were the weaknesses in the Cosmopolitan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cosmopolitan Opportunities

  1. If the magazine can manage the digital and social media space effectively its customer base will increase.
  2. The range of issues covered in the magazine attracts both working women and housewives, which it can take advantage of.
  3. If the local editions of the magazine stick more to the local flavor, the magazine can gain more popularity.

Above we covered the opportunities in Cosmopolitan SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cosmopolitan Threats

  1. The magazine operates in a very competitive environment which contains several big brands.
  2. Most of its competitors are cheaper or competitively priced as compared to Cosmopolitan.
  3. A number of lifestyle channels have come up for women and they cater to the same customer base.

The threats in the SWOT Analysis of Cosmopolitan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cosmopolitan SWOT analysis.

About Cosmopolitan

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Hearst Corporation




Media & Entertainment

Tagline/ Slogan

“Fun, Fearless, Female”


It is one of the oldest women’s magazine in the world

Cosmopolitan STP

Housewives and working women

Target Market

Housewives and working women belonging to upper middle class


A magazine that caters to all issues related to womanhood

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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