Build-A-Bear Workshop SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Build-A-Bear Workshop covering strengths, weaknesses, opportunities and threats.

Build-A-Bear Workshop Strengths

  1. The company has created a lot of sub-brands and expanded their reach to zoos and such other places
  2. In terms of product offerings, the company has also expanded to gift cards, clothing accessories etc so as to reduce its dependence on teddy bears
  3. Presence of stores all across the USA and other countries with over 400 stores worldwide. This coupled with the opportunity to order online means they have a very good distribution system
  4. Advertising to increase brand awareness through commercials and short feature films

Above are the strengths in the SWOT Analysis of Build-A-Bear Workshop. The strengths of Build-A-Bear Workshop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Build-A-Bear Workshop Weaknesses

  1. ”Create your own animal” statement has created a lot of legal problems for the company
  2. The company must keep up with changing consumer preferences. Hence, the shelf-life for the toys is short

These were the weaknesses in the Build-A-Bear Workshop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Build-A-Bear Workshop Opportunities

  1. To leverage its brand name and expand its reach further outside the US
  2. To leverage the characters used in games etc. given theincrease in animation as they have done with “Angry Birds”
  3. Use media like animated commercial movies for promotion

Above we covered the opportunities in Build-A-Bear Workshop SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Build-A-Bear Workshop Threats

  1. The electronics companies are slowly taking over the “gift” market
  2. Moving preference of children towards more electro-mechanical toys
  3. Threat posed by Chinese manufacturers in the toy market

The threats in the SWOT Analysis of Build-A-Bear Workshop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Build-A-Bear Workshop SWOT analysis.

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About Build-A-Bear Workshop

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Build-A-Bear Workshop Overview
Parent Company

Barclay and Manoil Manufacturing Company

Category

Toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

Where Best Friends Are Made

USP

Personalized bears

Build-A-Bear Workshop STP
Segmentation

Children

Target Market

Girls (5-16 years) from the upper middle class

Positioning

Allows children to make their own mascot


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Build-A-Bear Workshop. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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