Justdial SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 6855

SWOT Analysis of Justdial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Justdial Inc


Website and Telephony service-Information


Media and Entertainment

Tagline/ Slogan

Anything anytime anywhere; India’s no 1 local search engine


Widespread and reliable network of contacts



Internet users looking for business contacts

Target Group

Internet users interested searching business databases


Positioned as a leading local search engine providing fast and reliable services

SWOT Analysis


1. Business owners can list their businesses on the database for free.

2. Provides fast and reliable response and details

3. Possesses a well-built network of businesses
4. One of the early market entrant which provides vast customer base
5. Just Dial has location based service for mobile internet users
6. Justdial services are present in India, USA, Australia, Singapore, NZ, UK


1. Services not present in all countries

2. Lower penetration in rural areas with same efficiency


1. To collaborate with more companies or service providers

2. To provide more precise information by filtering requirements

3. Increase presence in more cities


1. Some businesses can provide false identity by disguising

2. Improved network by the competitors
3. Newly emerging competitive local search machines



1. Askme
2. Timesinfoline

3. Sulekha.com

The table above concludes the Justdial SWOT analysis along with its marketing and brand parameters.


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