Justdial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Justdial analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Justdial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Justdial to benchmark its business & performance as compared to the competitors and industry. As of 2020, Justdial is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Justdial competitors and includes Justdial target market, segmentation, positioning & Unique Selling Proposition (USP).

Justdial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Justdial Brand Analysis
Parent Company

Justdial Inc


Website and Telephony service-Information


Media & Entertainment

Tagline/ Slogan

Anything anytime anywhere; India’s no 1 local search engine


Widespread and reliable network of contacts

Justdial STP
Justdial Segmentation

Internet users looking for business contacts

Justdial Target Market

Internet users interested searching business databases

Justdial Positioning

Positioned as a leading local search engine providing fast and reliable services

Justdial SWOT Analysis
Justdial Strengths

Below are the Strengths in the SWOT Analysis of Justdial:

1. Business owners can list their businesses on the database for free.

2. Provides fast and reliable response and details

3. Possesses a well-built network of businesses
4. One of the early market entrant which provides vast customer base
5. Just Dial has location based service for mobile internet users
6. Justdial services are present in India, USA, Australia, Singapore, NZ, UK

Justdial Weaknesses

Here are the weaknesses in the Justdial SWOT Analysis:

1. Services not present in all countries

2. Lower penetration in rural areas with same efficiency

Justdial Opportunities

Following are the Opportunities in Justdial SWOT Analysis:

1. To collaborate with more companies or service providers

2. To provide more precise information by filtering requirements

3. Increase presence in more cities

Justdial Threats

The threats in the SWOT Analysis of Justdial are as mentioned:

1. Some businesses can provide false identity by disguising

2. Improved network by the competitors
3. Newly emerging competitive local search machines

Justdial Competition

Below are the top 3 Justdial competitors:

1. Askme
2. Timesinfoline

3. Sulekha.com

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Justdial. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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