Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Justdial analyses the brand by its strengths, weaknesses, opportunities & threats. In Justdial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Justdial to benchmark its business & performance as compared to the competitors. Justdial is one of the leading brands in the media & entertainment sector.
The article below lists the Justdial SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Justdial SWOT Analysis:
For Justdial, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Justdial looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Justdial :
1. Business owners can list their businesses on the database for free.
2. Provides fast and reliable response and details
3. Possesses a well-built network of businesses 4. One of the early market entrant which provides vast customer base 5. Just Dial has location based service for mobile internet users 6. Justdial services are present in India, USA, Australia, Singapore, NZ, UK
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Justdial SWOT Analysis:
1. Services not present in all countries
2. Lower penetration in rural areas with same efficiency
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Justdial SWOT Analysis:
1. To collaborate with more companies or service providers
2. To provide more precise information by filtering requirements
3. Increase presence in more cities
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Justdial are as mentioned:
1. Some businesses can provide false identity by disguising
2. Improved network by the competitors 3. Newly emerging competitive local search machines
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Justdial:
Anything anytime anywhere; India’s no 1 local search engine
Widespread and reliable network of contacts
Internet users looking for business contacts
Internet users interested searching business databases
Positioned as a leading local search engine providing fast and reliable services
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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