Published in Media & Entertainment category by MBA Skool Team
Justdial is one of the leading brands in the media & entertainment sector. Justdial SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Justdial:
Business owners can list their businesses on the database for free.
Provides fast and reliable response and details
Possesses a well-built network of businesses
One of the early market entrant which provides vast customer base
Just Dial has location based service for mobile internet users
Justdial services are present in India, USA, Australia, Singapore, NZ, UK
Above are the strengths in the SWOT Analysis of Justdial. The strengths of Justdial looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Services not present in all countries
Lower penetration in rural areas with same efficiency
These were the weaknesses in the Justdial SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
To collaborate with more companies or service providers
To provide more precise information by filtering requirements
Increase presence in more cities
Above we covered the opportunities in Justdial SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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Improved network by the competitors
Newly emerging competitive local search machines
The threats in the SWOT Analysis of Justdial are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Justdial SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Anything anytime anywhere; India’s no 1 local search engine
Widespread and reliable network of contacts
Internet users looking for business contacts
Internet users interested searching business databases
Positioned as a leading local search engine providing fast and reliable services
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