Oprah Winfrey Network (OWN) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Oprah Winfrey Network (OWN) analyses the brand by its strengths, weaknesses, opportunities & threats. In Oprah Winfrey Network (OWN) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oprah Winfrey Network (OWN) to benchmark its business & performance as compared to the competitors. Oprah Winfrey Network (OWN) is one of the leading brands in the media & entertainment sector.

The article below lists the Oprah Winfrey Network (OWN) SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oprah Winfrey Network (OWN) SWOT Analysis:

SWOT Analysis of Oprah Winfrey Network (OWN)

For Oprah Winfrey Network (OWN), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oprah Winfrey Network (OWN) Strengths

The strengths of Oprah Winfrey Network (OWN) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oprah Winfrey Network (OWN) :

1. Oprah Winfrey and Tyler Perry partnership has garnered millions of viewers for OWN

2. Winfrey provides leadership in programming and attracts superstar talent to join in her primetime

3. OWN is both standard definition resolution and high definition resolution

4. Network will be reporting Live+3 data, with the exclusion of live and event programming

5. OWN programming block featuring popular series which began airing on TLC UK, has been made available in Australia, South Africa, Poland, Russia, Balkans, Romania, Bulagria

6. OWN is available to over approximately 80 million pay TV households in US

Oprah Winfrey Network (OWN) Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oprah Winfrey Network (OWN) SWOT Analysis:

1. OWN was unable to meet internal targets set before its debut
2. Channel reported losses due to cost overruns, scarcity of viewers, and disappointed advertisers


Oprah Winfrey Network (OWN) Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oprah Winfrey Network (OWN) SWOT Analysis:

1. Keep growing it’s empire in digital space

2. Expand online offerings with new series to keep up with competition

3. Global expansion to tap Oprah Winfrey’s global fan following

Oprah Winfrey Network (OWN) Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oprah Winfrey Network (OWN) are as mentioned:

1. The mix of OWN’s older demographic and deep cable placement is a recipe for major viewer disconnect

2. OWN Canada cited for programming mandate violation


Oprah Winfrey Network (OWN) Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Oprah Winfrey Network (OWN):

1. A&E Television Networks
2. Oxygen Media LLC

Hence this concludes the Oprah Winfrey Network (OWN) SWOT analysis.

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About Oprah Winfrey Network (OWN)

Oprah Winfrey Network (OWN) Overview
Parent Company

The Oprah Winfrey Network, Discovery Communications, Harpo Productions

Category

Media  channels

Sector

Media & Entertainment

Tagline/ Slogan

It’s Your Life…Own it.

USP

Oprah Winfrey’s heart  and creative instincts inform the brand and the magnetism of the channel

Oprah Winfrey Network (OWN) STP
Segmentation

African-American viewers

Target Market

Middle aged women from middle and upper class

Positioning

Network of self- discovery, connecting people to each other and to their greatest potential


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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