Oprah Winfrey Network (OWN) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Oprah Winfrey Network (OWN) analyses the brand by its strengths, weaknesses, opportunities & threats. In Oprah Winfrey Network (OWN) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oprah Winfrey Network (OWN) to benchmark its business & performance as compared to the competitors. Oprah Winfrey Network (OWN) is one of the leading brands in the media & entertainment sector.

The table below lists the Oprah Winfrey Network (OWN) SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oprah Winfrey Network (OWN) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Oprah Winfrey Network (OWN) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oprah Winfrey Network (OWN) Brand Analysis
Parent Company

The Oprah Winfrey Network, Discovery Communications, Harpo Productions

Category

Media  channels

Sector

Media & Entertainment

Tagline/ Slogan

It’s Your Life…Own it.

USP

Oprah Winfrey’s heart  and creative instincts inform the brand and the magnetism of the channel

Oprah Winfrey Network (OWN) STP
Segment

African-American viewers

Target Group

Middle aged women from middle and upper class

Positioning

Network of self- discovery, connecting people to each other and to their greatest potential

SWOT Analysis of Oprah Winfrey Network (OWN)
Oprah Winfrey Network (OWN) Strengths

Below are the Strengths in the SWOT Analysis of Oprah Winfrey Network (OWN):

1. Oprah Winfrey and Tyler Perry partnership has garnered millions of viewers for OWN

2. Winfrey provides leadership in programming and attracts superstar talent to join in her primetime

3. OWN is both standard definition resolution and high definition resolution

4. Network will be reporting Live+3 data, with the exclusion of live and event programming

5. OWN programming block featuring popular series which began airing on TLC UK, has been made available in Australia, South Africa, Poland, Russia, Balkans, Romania, Bulagria

6. OWN is available to over approximately 80 million pay TV households in US

Oprah Winfrey Network (OWN) Weaknesses

Here are the weaknesses in the Oprah Winfrey Network (OWN) SWOT Analysis:

1. OWN was unable to meet internal targets set before its debut
2. Channel reported losses due to cost overruns, scarcity of viewers, and disappointed advertisers

Oprah Winfrey Network (OWN) Opportunities

Following are the Opportunities in Oprah Winfrey Network (OWN) SWOT Analysis:

1. Keep growing it’s empire in digital space

2. Expand online offerings with new series to keep up with competition

3. Global expansion to tap Oprah Winfrey’s global fan following

Oprah Winfrey Network (OWN) Threats

The threats in the SWOT Analysis of Oprah Winfrey Network (OWN) are as mentioned:

1. The mix of OWN’s older demographic and deep cable placement is a recipe for major viewer disconnect

2. OWN Canada cited for programming mandate violation

Oprah Winfrey Network (OWN) Competition
Oprah Winfrey Network (OWN) Competitors

Below are the top 2 competitors of Oprah Winfrey Network (OWN):

1. A&E Television Networks
2. Oxygen Media LLC


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oprah Winfrey Network (OWN). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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