Oprah Winfrey Network (OWN) SWOT Analysis
Here is a detailed SWOT analysis of Oprah Winfrey Network (OWN) covering strengths, weaknesses, opportunities and threats.
Oprah Winfrey Network (OWN) Strengths
- Oprah Winfrey and Tyler Perry partnership has garnered millions of viewers for OWN
- Winfrey provides leadership in programming and attracts superstar talent to join in her primetime
- OWN is both standard definition resolution and high definition resolution
- Network will be reporting Live+3 data, with the exclusion of live and event programming
- OWN programming block featuring popular series which began airing on TLC UK, has been made available in Australia, South Africa, Poland, Russia, Balkans, Romania, Bulagria
- OWN is available to over approximately 80 million pay TV households in US
Above are the strengths in the SWOT Analysis of Oprah Winfrey Network (OWN). The strengths of Oprah Winfrey Network (OWN) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oprah Winfrey Network (OWN) Weaknesses
- OWN was unable to meet internal targets set before its debut
- Channel reported losses due to cost overruns, scarcity of viewers, and disappointed advertisers
These were the weaknesses in the Oprah Winfrey Network (OWN) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Oprah Winfrey Network (OWN) Opportunities
- Keep growing it’s empire in digital space
- Expand online offerings with new series to keep up with competition
- Global expansion to tap Oprah Winfrey’s global fan following
Above we covered the opportunities in Oprah Winfrey Network (OWN) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Oprah Winfrey Network (OWN) Threats
- The mix of OWN’s older demographic and deep cable placement is a recipe for major viewer disconnect
- OWN Canada cited for programming mandate violation
The threats in the SWOT Analysis of Oprah Winfrey Network (OWN) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Oprah Winfrey Network (OWN) SWOT analysis.
About Oprah Winfrey Network (OWN)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Oprah Winfrey Network (OWN) Overview | |
|---|---|
| Parent Company |
The Oprah Winfrey Network, Discovery Communications, Harpo Productions |
| Category |
Media channels |
| Sector | |
| Tagline/ Slogan |
It’s Your Life…Own it. |
| USP |
Oprah Winfrey’s heart and creative instincts inform the brand and the magnetism of the channel |
| Oprah Winfrey Network (OWN) STP | |
| Segmentation |
African-American viewers |
| Target Market |
Middle aged women from middle and upper class |
| Positioning |
Network of self- discovery, connecting people to each other and to their greatest potential |
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