The Times of India SWOT Analysis
The Times of India is one of the leading brands in the media & entertainment sector. The Times of India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of The Times of India:
Quick Glance:
The Times of India Strengths
- Widely available daily present across many regions with a circulation average of over 3.5 million per day
- Can leverage Parent Company’s presence in Television, Radio etc. to reach out to a wider audience especially for a Sustained Campaign on a particular issue for eg. Campaign against corruption etc.
- Easy Brand Recall useful in a competitive markets with numerous dailies; high brand loyalty
- Bombay Times, Delhi Times etc has a glamorous daily that is useful for news about movies, glamour, fashion etc.
- Weekly paper called Ascent is widely regarded as excellent platform and also a must read for potential recruiters and job seekers.
- Has got a city-wise edition publication for major Indian cities
- Campaigns like Teach India and other events/initiatives are beneficial for the brand
Above are the strengths in the SWOT Analysis of The Times of India. The strengths of The Times of India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Times of India Weaknesses
- Some people have the perception that TOI publishing more celebrity/entertainment news
- Tough competition means limited scope for increasing market share
These were the weaknesses in the The Times of India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Times of India Opportunities
- Has a limited presence in Southern India as compared to the rest of India
- Huge opportunity in Regional Languages space
- Better usage and interaction with online and mobile mediums
Above we covered the opportunities in The Times of India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Times of India Threats
- Increased competition from other dailies
- On line news medium means reduced circulation
The threats in the SWOT Analysis of The Times of India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Times of India SWOT analysis.
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About The Times of India
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| The Times of India Overview | |
|---|---|
| Parent Company |
The Times Group (also referred as Bennett, Coleman and Co. Ltd.) |
| Category |
Newspapers |
| Sector | |
| Tagline/ Slogan |
Let the Truth Prevail |
| USP |
World’s Largest Selling English Language Daily |
| The Times of India STP | |
| Segmentation |
General News Segment |
| Target Group |
English speaking/reading audience in India |
| Positioning |
Most widely circulated newspaper |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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