Economist SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Economist

The Economist Group

Magazines

Media & Entertainment

“A Political, Literary and General Newspaper ”

It is one of UK’s leading weekly magazine

Students, corporates and academicians

Students, corporates and academicians in the UK and other parts of the world

A weekly magazine that provides global news

Below are the Strengths in the SWOT Analysis of Economist:

1. It is one of the most popular weekly news magazines in the UK.
2. The magazine was founded in 1843 which makes it one of the oldest magazines in the world.
3. The magazine boasts of a weekly circulation of more than 1.5 million copies.
4. The plain and conversational tone of the magazine has always been appreciated.

5. Popular brand and a good reputation amongst its customer base.

Here are the weaknesses in the Economist SWOT Analysis:

1. The brand still needs to make itself big in certain parts of the world like the Middle East and Asia.

Following are the Opportunities in Economist SWOT Analysis:

1. By building powerful distribution networks in countries outside UK, the circulation of the magazine can be increased.
2. The magazine’s audio editions and applications on various platforms have the potential to attract a lot of young customers.

3. Although the focus of the magazine is on world news, politics and business, the magazine also covers areas such as technology, science, books and arts, thus widening its potential readership.

The threats in the SWOT Analysis of Economist are as mentioned:

1. With the telecasting of global news channels such as BBC and CNN worldwide, the need for a global news magazine is declining.
2. There are some very popular international brands in the global market that command a lot of brand loyalty.
3. The internet which is a cheaper source of information is proving to be stiff competition to print media.

Below are the top 3 Economist competitors:

1. TIME
2. Newsweek
3. Businessweek