PC World SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of PC World analyses the brand by its strengths, weaknesses, opportunities & threats. In PC World SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PC World to benchmark its business & performance as compared to the competitors. PC World is one of the leading brands in the media & entertainment sector.

The table below lists the PC World SWOT (Strengths, Weaknesses, Opportunities, Threats), top PC World competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

PC World SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PC World Brand Analysis
Parent Company

IDG

Category

Magazines

Sector

Media & Entertainment

Tagline/ Slogan

Where in the World? PC World

USP

One of the most popular computing magazines in the world

PC World STP
Segment

Technology and computer enthusiasts

Target Group

Technology and computer enthusiasts in the USA and all over the world

Positioning

A magazine that addresses all computing and technology related issues of the tech savvy.

SWOT Analysis of PC World
PC World Strengths

Below are the Strengths in the SWOT Analysis of PC World:

1. It is the world’s largest selling computing magazine.
2. It boasts of a circulation of more than 8 lakh copies.
3. The magazine is published in several countries around the world including India, Australia, Bangladesh, Germany, Italy, Brazil, Spain, Turkey etc.
4. The brand is very popular internationally.

PC World Weaknesses

Here are the weaknesses in the PC World SWOT Analysis:

1.The brand has tremendous competition these days from other websites and blogs, which affects market share

2 The magazine is assessed to be too tedious and detailed for lay men.

PC World Opportunities

Following are the Opportunities in PC World SWOT Analysis:

1.The magazine can increase its popularity by offering discounted subscriptions to students from technology institutes.
2.By building popular applications on the virtual space the brand can increase its popularity.

3. By covering more personal technology products than their current spectrum the magazine can introduce variety as well as attract readership.

PC World Threats

The threats in the SWOT Analysis of PC World are as mentioned:

1. In India there are several TV shows that cater to technology and computer enthusiasts.
2. The internet is a huge and cheaper source of similar information.
3.There are many old and new technological magazine offering similar content hence the magazine operates in a very competitive space.

PC World Competition
PC World Competitors

Below are the top 3 competitors of PC World:

1. Digit
2.Chip
3.PC Quest


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PC World. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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