PC World SWOT Analysis, Competitors & USP

PC World SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of PC World, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PC World to benchmark its business & performance as compared to the competitors, and make strategic improvements. PC World is one of the leading brands in the media & entertainment sector.

The article below lists the PC World SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the PC World SWOT Analysis:

SWOT Analysis of PC World

For PC World, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

PC World Strengths

The strengths of PC World looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of PC World :

1. It is the world’s largest selling computing magazine.
2. It boasts of a circulation of more than 8 lakh copies.
3. The magazine is published in several countries around the world including India, Australia, Bangladesh, Germany, Italy, Brazil, Spain, Turkey etc.
4. The brand is very popular internationally.

PC World Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the PC World SWOT Analysis:

1.The brand has tremendous competition these days from other websites and blogs, which affects market share

2 The magazine is assessed to be too tedious and detailed for lay men.

PC World Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in PC World SWOT Analysis:

1.The magazine can increase its popularity by offering discounted subscriptions to students from technology institutes.
2.By building popular applications on the virtual space the brand can increase its popularity.

3. By covering more personal technology products than their current spectrum the magazine can introduce variety as well as attract readership.

PC World Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of PC World are as mentioned:

1. In India there are several TV shows that cater to technology and computer enthusiasts.
2. The internet is a huge and cheaper source of similar information.
3.There are many old and new technological magazine offering similar content hence the magazine operates in a very competitive space.

PC World Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of PC World:

1. Digit
2.Chip
3.PC Quest

Hence this concludes the PC World SWOT analysis.

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About PC World

PC World Overview
Parent Company	IDG
Category	Magazines
Sector	Media & Entertainment
Tagline/ Slogan	Where in the World? PC World
USP	One of the most popular computing magazines in the world
PC World STP
Segmentation	Technology and computer enthusiasts
Target Market	Technology and computer enthusiasts in the USA and all over the world
Positioning	A magazine that addresses all computing and technology related issues of the tech savvy.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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