Toppan Printing SWOT Analysis, USP & Competitors

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SWOT Analysis of Toppan Printing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toppan Printing

Parent Company

Toppan Printing Co., Ltd.


Printing & Publishing


Entertainment and Media

Tagline/ Slogan

Responding to diversifying needs and providing total solutions


Unique creative  works  through Total Quality Assurance and speed



Commercial and publications printing

Target Group

People who want supplements along with printing and publications


Provides supplements and engage in much more than printing & publishing

SWOT Analysis


1. First in the publications industry to embrace editing optimization and new DTP based workflow
2. Broker publication rights agreements and support overseas business development
3. Toppan also provides optimal media, systems, and schemes for customers' marketing and corporate communications activities.
4. Unique creative powers in print, space, digital and a vast range of other media

5. It has operations in over 12 countries


1. Highly diversified port-folio of businesses
2.The Predominantly an electronics business now
3. Limited global penetration compared to global leaders


1. Expand and strengthen overseas businesses & operations
2. Acquisitions and mergers in other publishing & printing companies
3. Working on core competencies and strengthen the brand image


1. Upsurge in the usage of  e-magazines and high value add supplements
2. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries
3.Threat from other full scale printing and publications competitors



1.R.R.Donnelley & Sons Company

2.Dia Nippon Printing Co.,Ltd

3.Kodansha Ltd.

The table above concludes the Toppan Printing SWOT analysis along with its marketing and brand parameters.


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