Toppan Printing SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Toppan Printing SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Toppan Printing, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toppan Printing to benchmark its business & performance as compared to the competitors, and make strategic improvements. Toppan Printing is one of the leading brands in the media & entertainment sector.

The article below lists the Toppan Printing SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Toppan Printing SWOT Analysis:

SWOT Analysis of Toppan Printing

For Toppan Printing, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Toppan Printing Strengths

The strengths of Toppan Printing looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Toppan Printing :

1. First in the publications industry to embrace editing optimization and new DTP based workflow
2. Broker publication rights agreements and support overseas business development
3. Toppan also provides optimal media, systems, and schemes for customers' marketing and corporate communications activities.
4. Unique creative powers in print, space, digital and a vast range of other media

5. It has operations in over 12 countries

Toppan Printing Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Toppan Printing SWOT Analysis:

1. Highly diversified port-folio of businesses
2.The Predominantly an electronics business now
3. Limited global penetration compared to global leaders

Toppan Printing Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Toppan Printing SWOT Analysis:

1. Expand and strengthen overseas businesses & operations
2. Acquisitions and mergers in other publishing & printing companies
3. Working on core competencies and strengthen the brand image

Toppan Printing Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Toppan Printing are as mentioned:

1. Upsurge in the usage of  e-magazines and high value add supplements
2. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries
3.Threat from other full scale printing and publications competitors

Toppan Printing Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Toppan Printing:

1.R.R.Donnelley & Sons Company

2.Dia Nippon Printing Co.,Ltd

3.Kodansha Ltd.

Hence this concludes the Toppan Printing SWOT analysis.

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About Toppan Printing

Toppan Printing Overview
Parent Company

Toppan Printing Co., Ltd.


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Responding to diversifying needs and providing total solutions


Unique creative  works  through Total Quality Assurance and speed

Toppan Printing STP

Commercial and publications printing

Target Market

People who want supplements along with printing and publications


Provides supplements and engage in much more than printing & publishing

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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