Toppan Printing SWOT Analysis, Competitors & USP

Toppan Printing Co., Ltd.

Printing & Publishing

Media & Entertainment

Responding to diversifying needs and providing total solutions

Unique creative  works  through Total Quality Assurance and speed

Commercial and publications printing

People who want supplements along with printing and publications

Provides supplements and engage in much more than printing & publishing

Below are the Strengths in the SWOT Analysis of Toppan Printing:

1. First in the publications industry to embrace editing optimization and new DTP based workflow
2. Broker publication rights agreements and support overseas business development
3. Toppan also provides optimal media, systems, and schemes for customers' marketing and corporate communications activities.
4. Unique creative powers in print, space, digital and a vast range of other media

5. It has operations in over 12 countries

Here are the weaknesses in the Toppan Printing SWOT Analysis:

1. Highly diversified port-folio of businesses
2.The Predominantly an electronics business now
3. Limited global penetration compared to global leaders

Following are the Opportunities in Toppan Printing SWOT Analysis:

1. Expand and strengthen overseas businesses & operations
2. Acquisitions and mergers in other publishing & printing companies
3. Working on core competencies and strengthen the brand image

The threats in the SWOT Analysis of Toppan Printing are as mentioned:

1. Upsurge in the usage of  e-magazines and high value add supplements
2. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries
3.Threat from other full scale printing and publications competitors

Below are the top 3 competitors of Toppan Printing:

1.R.R.Donnelley & Sons Company

2.Dia Nippon Printing Co.,Ltd

3.Kodansha Ltd.