Reed Elsevier SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Reed Elsevier analyses the brand by its strengths, weaknesses, opportunities & threats. In Reed Elsevier SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reed Elsevier to benchmark its business & performance as compared to the competitors. Reed Elsevier is one of the leading brands in the media & entertainment sector.

The table below lists the Reed Elsevier SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reed Elsevier competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Reed Elsevier SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Reed Elsevier Brand Analysis
Parent Company

Reed Elsevier Group PLC

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

Delivers authoritative content and innovative solutions

USP

World’s leading provider of professional information solutions

Reed Elsevier STP
Segment

People seeking for Professional Information

Target Group

Segment of people who demand authoritative content

Positioning

A brand that delivers authoritative content and best business solutions

SWOT Analysis of Reed Elsevier
Reed Elsevier Strengths

Below are the Strengths in the SWOT Analysis of Reed Elsevier:

1. One of the World’s largest publications company with coverage across 5 continents
2. Provides unrivalled access to news and data across diverse business sectors
3. Leading publisher of business magazines with over 100 brands with market leading positions in many sectors like Elsevier magazine and New scientist
4. Reed Business information provides business information data and marketing solutions in multiple formats

5. Extensive brand awareness and distribution

Reed Elsevier Weaknesses

Here are the weaknesses in the Reed Elsevier SWOT Analysis:

1. Focus is only on the professional information
2. Although it covers 5 continents the infrastructure is at only two countries (UK and Netherlands)

3. Operational efficiency restricted to handle the numerous brand under it

Reed Elsevier Opportunities

Following are the Opportunities in Reed Elsevier SWOT Analysis:

1. Business expansion into professional Educational publications

2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally

Reed Elsevier Threats

The threats in the SWOT Analysis of Reed Elsevier are as mentioned:

1. Recent selling out of many brands and some part of RBI
2.Professional Information and content available on Internet

Reed Elsevier Competition
Reed Elsevier Competitors

Below are the top 3 competitors of Reed Elsevier:

1.Pearson plc

2.Thomson Reuters Corporation
3.Wolters Kluwer


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reed Elsevier. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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