SWOT Analysis of Reed Elsevier with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Reed Business Information |
|
Parent Company |
Reed Elsevier Group PLC |
Category |
Printing & Publishing |
Sector |
|
Tagline/ Slogan |
Delivers authoritative content and innovative solutions |
USP |
World’s leading provider of professional information solutions |
Reed Elsevier STP |
|
Segment |
People seeking for Professional Information |
Target Group |
Segment of people who demand authoritative content |
Positioning |
A brand that delivers authoritative content and best business solutions |
Reed Elsevier SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reed Elsevier : 1. One of the World’s largest publications company with coverage across 5 continents 5. Extensive brand awareness and distribution |
Weaknesses |
1. Focus is only on the professional information 3. Operational efficiency restricted to handle the numerous brand under it |
Opportunities |
1. Business expansion into professional Educational publications 2. Optimize the number of brands to meet local needs of every country |
Threats |
1. Recent selling out of many brands and some part of RBI |
Reed Elsevier Competition |
|
Competitors |
Below are the 3 main Reed Elsevier competitors : 1.Pearson plc 2.Thomson Reuters Corporation |
The brandguide table above concludes the Reed Elsevier SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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