Reed Elsevier SWOT Analysis, Competitors & USP

Reed Elsevier SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Reed Elsevier, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reed Elsevier to benchmark its business & performance as compared to the competitors, and make strategic improvements. Reed Elsevier is one of the leading brands in the media & entertainment sector.

The article below lists the Reed Elsevier SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Reed Elsevier SWOT Analysis:

SWOT Analysis of Reed Elsevier

For Reed Elsevier, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Reed Elsevier Strengths

The strengths of Reed Elsevier looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Reed Elsevier :

1. One of the World’s largest publications company with coverage across 5 continents
2. Provides unrivalled access to news and data across diverse business sectors
3. Leading publisher of business magazines with over 100 brands with market leading positions in many sectors like Elsevier magazine and New scientist
4. Reed Business information provides business information data and marketing solutions in multiple formats

5. Extensive brand awareness and distribution

Reed Elsevier Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Reed Elsevier SWOT Analysis:

1. Focus is only on the professional information
2. Although it covers 5 continents the infrastructure is at only two countries (UK and Netherlands)

3. Operational efficiency restricted to handle the numerous brand under it

Reed Elsevier Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Reed Elsevier SWOT Analysis:

1. Business expansion into professional Educational publications

2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally

Reed Elsevier Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Reed Elsevier are as mentioned:

1. Recent selling out of many brands and some part of RBI
2.Professional Information and content available on Internet

Reed Elsevier Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Reed Elsevier:

1.Pearson plc

2.Thomson Reuters Corporation
3.Wolters Kluwer

Hence this concludes the Reed Elsevier SWOT analysis.

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About Reed Elsevier

Reed Elsevier Overview
Parent Company	Reed Elsevier Group PLC
Category	Printing & Publishing
Sector	Media & Entertainment
Tagline/ Slogan	Delivers authoritative content and innovative solutions
USP	World’s leading provider of professional information solutions
Reed Elsevier STP
Segmentation	People seeking for Professional Information
Target Market	Segment of people who demand authoritative content
Positioning	A brand that delivers authoritative content and best business solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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