Reed Elsevier SWOT Analysis, Competitors & USP

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SWOT Analysis of Reed Elsevier with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reed Business Information

Parent Company

Reed Elsevier Group PLC


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Delivers authoritative content and innovative solutions


World’s leading provider of professional information solutions

Reed Elsevier STP


People seeking for Professional Information

Target Group

Segment of people who demand authoritative content


A brand that delivers authoritative content and best business solutions

Reed Elsevier SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reed Elsevier :

1. One of the World’s largest publications company with coverage across 5 continents
2. Provides unrivalled access to news and data across diverse business sectors
3. Leading publisher of business magazines with over 100 brands with market leading positions in many sectors like Elsevier magazine and New scientist
4. Reed Business information provides business information data and marketing solutions in multiple formats

5. Extensive brand awareness and distribution


1. Focus is only on the professional information
2. Although it covers 5 continents the infrastructure is at only two countries (UK and Netherlands)

3. Operational efficiency restricted to handle the numerous brand under it


1. Business expansion into professional Educational publications

2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally


1. Recent selling out of many brands and some part of RBI
2.Professional Information and content available on Internet

Reed Elsevier Competition


Below are the 3 main Reed Elsevier competitors :

1.Pearson plc

2.Thomson Reuters Corporation
3.Wolters Kluwer

The brandguide table above concludes the Reed Elsevier SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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