Reed Elsevier SWOT Analysis
Reed Elsevier is one of the leading brands in the media & entertainment sector. Reed Elsevier SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reed Elsevier:
Quick Glance:
Reed Elsevier Strengths
- One of the World’s largest publications company with coverage across 5 continents
- Provides unrivalled access to news and data across diverse business sectors
- Leading publisher of business magazines with over 100 brands with market leading positions in many sectors like Elsevier magazine and New scientist
- Reed Business information provides business information data and marketing solutions in multiple formats
- Extensive brand awareness and distribution
Above are the strengths in the SWOT Analysis of Reed Elsevier. The strengths of Reed Elsevier looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reed Elsevier Weaknesses
- Focus is only on the professional information
- Although it covers 5 continents the infrastructure is at only two countries (UK and Netherlands)
- Operational efficiency restricted to handle the numerous brand under it
These were the weaknesses in the Reed Elsevier SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Reed Elsevier Opportunities
- Business expansion into professional Educational publications
- Optimize the number of brands to meet local needs of every country
- Acquire global brands to have Infrastructure globally
Above we covered the opportunities in Reed Elsevier SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Reed Elsevier Threats
- Recent selling out of many brands and some part of RBI
- Professional Information and content available on Internet
The threats in the SWOT Analysis of Reed Elsevier are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Reed Elsevier SWOT analysis.
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About Reed Elsevier
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Reed Elsevier Overview | |
|---|---|
| Parent Company |
Reed Elsevier Group PLC |
| Category |
Printing & Publishing |
| Sector | |
| Tagline/ Slogan |
Delivers authoritative content and innovative solutions |
| USP |
World’s leading provider of professional information solutions |
| Reed Elsevier STP | |
| Segmentation |
People seeking for Professional Information |
| Target Market |
Segment of people who demand authoritative content |
| Positioning |
A brand that delivers authoritative content and best business solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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