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Leo Burnett Worldwide SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: September 01, 2023Read time:

Here is a detailed SWOT analysis of Leo Burnett Worldwide covering strengths, weaknesses, opportunities and threats.

Leo Burnett Worldwide Strengths

  1. Strong operations in ove 80 countries
  2. Under the strong brand name of Leo Burnett
  3. High reputation for quality work to corporates
  4. Strong ties with clients
  5. Experience workforce with expertise having over 8,000 employees

Above are the strengths in the SWOT Analysis of Leo Burnett Worldwide. The strengths of Leo Burnett Worldwide looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Leo Burnett Worldwide Weaknesses

  1. Market share is limited due to many competitors
  2. Geographic penetration is also limited

These were the weaknesses in the Leo Burnett Worldwide SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Leo Burnett Worldwide Opportunities

  1. Online advertising is a new source of revenue
  2. Adapting new strategies for market research brings in more revenues
  3. Decentralised decision making is helpful as local marketing needs vary from one region to another

Above we covered the opportunities in Leo Burnett Worldwide SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Leo Burnett Worldwide Threats

  1. Increasing lawsuits due to sheer negligence in preparation of ads
  2. Recession may hit the industry as cut is primarily on marketing budget of corporates
  3. Cut-throat competition offered by other players in the industry

The threats in the SWOT Analysis of Leo Burnett Worldwide are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Leo Burnett Worldwide SWOT analysis.

About Leo Burnett Worldwide

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Leo Burnett Worldwide Overview
Parent Company

Leo Burnett Advertising Company


Advertising and public relations


Media & Entertainment

Tagline/ Slogan

It’s not only the work that defines Leo Burnett but also its people


Subsidiary of Leo Burnett worldwide

Leo Burnett Worldwide STP

Corporate Organizations

Target Market

Well-established organizations in need of Marketing communications agency


Full service advertising agency that offers end to end solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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