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Channel V SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of Channel V covering strengths, weaknesses, opportunities and threats.

Channel V Strengths

  1. Reality shows made specially for youth
  2. Nice hold over college going crowd
  3. Latest movie songs
  4. Promotional events and tie-ups with concerts
  5. Broadcast in all major Asian countries

Above are the strengths in the SWOT Analysis of Channel V. The strengths of Channel V looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Channel V Weaknesses

  1. Censorship issues over bold programs
  2. Obscene and abusive languages causes problems

These were the weaknesses in the Channel V SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Channel V Opportunities

  1. Tie-up with international concerts
  2. More advertising would increase brand visibility
  3. Promote brand through interactive websites and mobile applications

Above we covered the opportunities in Channel V SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Channel V Threats

  1. Agitation from NGOs
  2. Broadcasting Contents Complaint Council (BCCC)

The threats in the SWOT Analysis of Channel V are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Channel V SWOT analysis.

Read Similar SWOT analysis

About Channel V

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Channel V Overview
Parent Company

STAR TV; Fox International Channels


Music Channel


Media & Entertainment

Tagline/ Slogan

[V] Plays Music


Latest promos, songs and reality shows targeting the youth

Channel V STP

15+ to early 30s (Male and Female)

Target Market

Individual, SEC A,B


Popular music channel which the youngsters prefer

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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