Channel V SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Channel V covering strengths, weaknesses, opportunities and threats.

Channel V Strengths

  1. Reality shows made specially for youth
  2. Nice hold over college going crowd
  3. Latest movie songs
  4. Promotional events and tie-ups with concerts
  5. Broadcast in all major Asian countries

Above are the strengths in the SWOT Analysis of Channel V. The strengths of Channel V looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Channel V Weaknesses

  1. Censorship issues over bold programs
  2. Obscene and abusive languages causes problems

These were the weaknesses in the Channel V SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Channel V Opportunities

  1. Tie-up with international concerts
  2. More advertising would increase brand visibility
  3. Promote brand through interactive websites and mobile applications

Above we covered the opportunities in Channel V SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Channel V Threats

  1. Agitation from NGOs
  2. Broadcasting Contents Complaint Council (BCCC)

The threats in the SWOT Analysis of Channel V are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Channel V SWOT analysis.

Continue reading more about the brand/company.

About Channel V

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Channel V Overview
Parent Company

STAR TV; Fox International Channels

Category

Music Channel

Sector

Media & Entertainment

Tagline/ Slogan

[V] Plays Music

USP

Latest promos, songs and reality shows targeting the youth

Channel V STP
Segmentation

15+ to early 30s (Male and Female)

Target Market

Individual, SEC A,B

Positioning

Popular music channel which the youngsters prefer


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Channel V. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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