1. SWOT Analysis
  2. Media & Entertainment
  3. MTV SWOT Analysis

MTV SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: May 27, 2023Read time:

Here is a detailed SWOT analysis of MTV covering strengths, weaknesses, opportunities and threats.

MTV Strengths

  1. Channel has tremendous viewership globally
  2. Raw reality shows made specially for youth
  3. Nice hold over college going crowd
  4. Merchandising also promotes the brand equity
  5. Broadcasted in over 50 countries across the globe
  6. Organises the popular MTV Music awards

Above are the strengths in the SWOT Analysis of MTV. The strengths of MTV looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MTV Weaknesses

  1. Censorship issues over bold programs
  2. Obscene and abusive languages causes problems

These were the weaknesses in the MTV SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MTV Opportunities

  1. Tie-up with international concerts
  2. More advertising would increase brand visibility
  3. Promote brand through interactive websites and mobile applications

Above we covered the opportunities in MTV SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about MTV

MTV Threats

  1. Agitation from NGOs
  2. Broadcasting Contents Complaint Council (BCCC)

The threats in the SWOT Analysis of MTV are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the MTV SWOT analysis.

Read Similar SWOT analysis

About MTV

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MTV Overview
Parent Company

MTV Networks (Viacom)


Music Channel


Media & Entertainment

Tagline/ Slogan

Stay Raw; I want my MTV; MTV is here


Reality shows and music for the youth


15+ to early 30s (Male and Female)

Target Market

Individual, SEC A,B


A channel for the youngsters who like to be raw and who love music

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to MTV. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin