SWOT analysis of AmToy analyses the brand by its strengths, weaknesses, opportunities & threats. In AmToy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AmToy to benchmark its business & performance as compared to the competitors. AmToy is one of the leading brands in the media & entertainment sector.
The table below lists the AmToy SWOT (Strengths, Weaknesses, Opportunities, Threats), top AmToy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
AmToy Brand Analysis | |
---|---|
Parent Company |
American Greetings (sold to Tyco Toys in 1988; acquired by Mattel in 1997 and merged with Fisher Price) |
Category |
Toy Brands and Manufacturers |
Sector | |
Tagline/ Slogan |
We’re soft on kids |
USP |
Soft toys coming together with a wide range of accessories |
AmToy STP | |
Segment |
Kids who have a creative bent of mind and also those who loved soft dolls with a wide range of accessories |
Target Group |
Young kids from upper middle class |
Positioning |
Soft and huggable toys of different varieties that kids “just love to love” |
SWOT Analysis of AmToy | |
AmToy Strengths |
Below are the Strengths in the SWOT Analysis of AmToy: 1. Soft toys available with a wide range of accessories 4. Had a wide presence across the US |
AmToy Weaknesses |
Here are the weaknesses in the AmToy SWOT Analysis: 1. Had a small target group – only preschoolers |
AmToy Opportunities |
Following are the Opportunities in AmToy SWOT Analysis: 1.Had a strong brand name at all stages of its life |
AmToy Threats |
The threats in the SWOT Analysis of AmToy are as mentioned: 1. Other toys for preschoolers |
AmToy Competition | |
AmToy Competitors |
Below are the top 3 competitors of AmToy: 1.Barbie |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AmToy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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