AmToy SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 4190

SWOT analysis of AmToy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AmToy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AmToy to benchmark its business & performance as compared to the competitors and industry. AmToy is one of the leading brands in the media & entertainment sector. The table below also lists the top AmToy competitors and elaborates AmToy market segmentation, target group, positioning & Unique Selling Proposition (USP).

AmToy SWOT, Competitors, Marketing STP & Brand analysis Table
AmToy Brand Analysis
Parent Company

American Greetings (sold to Tyco Toys in 1988; acquired by Mattel in 1997 and merged with Fisher Price)
Category

Toy Brands and Manufacturers
Sector

Media & Entertainment
Tagline/ Slogan

We’re soft on kids
USP

Soft toys coming together with a wide range of accessories
AmToy STP
Segment

Kids who have a creative bent of mind and also those who loved soft dolls with a wide range of accessories
Target Group

Young kids from upper middle class
Positioning

Soft and huggable toys of different varieties that kids “just love to love”
AmToy SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AmToy. Strengths are:

1. Soft toys available with a wide range of accessories
2. AmToy also offered crayons and a wide variety of pre-school building block toys
3. Had a strong brand equity of American Greetings

4. Had a wide presence across the US
Weaknesses

Here are the weaknesses in the AmToy SWOT Analysis:

1. Had a small target group – only preschoolers
2.Its main focus was on dolls, which further reduced its target audience
3.Did not have a broad product portfolio
Opportunities

Following are the Opportunities in AmToy SWOT Analysis:

1.Had a strong brand name at all stages of its life
2.Could have extended its product line further
3.Could have leveraged on the American Greetings brand name
Threats

The threats in the SWOT Analysis of AmToy are as mentioned:

1. Other toys for preschoolers
2.Outdoor games
3.Television
AmToy Competition
Competitors

Below are the top 3 AmToy competitors:

1.Barbie
2.Bratz Dolls
3.Madame Alexander

The brandguide table above concludes the AmToy SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AmToy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: