Published in Media & Entertainment category by MBA Skool Team
AmToy is one of the leading brands in the media & entertainment sector. AmToy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AmToy:
Soft toys available with a wide range of accessories
AmToy also offered crayons and a wide variety of pre-school building block toys
Had a strong brand equity of American Greetings
Had a wide presence across the US
Above are the strengths in the SWOT Analysis of AmToy. The strengths of AmToy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Had a small target group – only preschoolers
Its main focus was on dolls, which further reduced its target audience
Did not have a broad product portfolio
These were the weaknesses in the AmToy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Had a strong brand name at all stages of its life
Could have extended its product line further
Could have leveraged on the American Greetings brand name
Above we covered the opportunities in AmToy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Other toys for preschoolers
The threats in the SWOT Analysis of AmToy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Soft toys coming together with a wide range of accessories
Kids who have a creative bent of mind and also those who loved soft dolls with a wide range of accessories
Young kids from upper middle class
Soft and huggable toys of different varieties that kids “just love to love”
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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