AmToy SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

AmToy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AmToy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

AmToy is one of the leading brands in the media & entertainment sector. The article below lists the AmToy SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of AmToy

For AmToy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AmToy Strengths

The strengths of AmToy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of AmToy :

1. Soft toys available with a wide range of accessories
2. AmToy also offered crayons and a wide variety of pre-school building block toys
3. Had a strong brand equity of American Greetings

4. Had a wide presence across the US

AmToy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AmToy SWOT Analysis:

1. Had a small target group – only preschoolers
2.Its main focus was on dolls, which further reduced its target audience
3.Did not have a broad product portfolio

AmToy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AmToy SWOT Analysis:

1.Had a strong brand name at all stages of its life
2.Could have extended its product line further
3.Could have leveraged on the American Greetings brand name

AmToy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AmToy are as mentioned:

1. Other toys for preschoolers
2.Outdoor games

AmToy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of AmToy:

2.Bratz Dolls
3.Madame Alexander

Hence this concludes the AmToy SWOT analysis.

Continue reading more about the brand/company.

About AmToy

AmToy Overview
Parent Company

American Greetings (sold to Tyco Toys in 1988; acquired by Mattel in 1997 and merged with Fisher Price)


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

We’re soft on kids


Soft toys coming together with a wide range of accessories


Kids who have a creative bent of mind and also those who loved soft dolls with a wide range of accessories

Target Market

Young kids from upper middle class


Soft and huggable toys of different varieties that kids “just love to love”

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to AmToy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin