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McCann Erickson SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: September 10, 2023Read time:

Here is a detailed SWOT analysis of McCann Erickson covering strengths, weaknesses, opportunities and threats.

McCann Erickson Strengths

  1. Strong brand name in the field of advertising
  2. Presence in over 120 countries
  3. High reputation for quality work to corporates
  4. Strong ties with clients
  5. It has been awarded global agency of the year multiple times

Above are the strengths in the SWOT Analysis of McCann Erickson. The strengths of McCann Erickson looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

McCann Erickson Weaknesses

  1. Being a top brand, any issue becomes a news
  2. Still trying to get a stronghold in emerging economies

These were the weaknesses in the McCann Erickson SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

McCann Erickson Opportunities

  1. Online advertising is a new source of revenue
  2. Adapting new strategies for market research brings in more revenues
  3. Decentralised decision making is helpful as local marketing needs vary from one region to another

Above we covered the opportunities in McCann Erickson SWOT Analysis. The opportunities for any brand can include prospects of future growth.

McCann Erickson Threats

  1. Increasing lawsuits due to sheer negligence in preparation of ads
  2. Recession may hit the industry as cut is primarily on marketing budget of corporates
  3. Cut-throat competition offered by other players in the industry

The threats in the SWOT Analysis of McCann Erickson are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the McCann Erickson SWOT analysis.

About McCann Erickson

The table below gives the brand overview along with its target market, segmentation, positioning & USP

McCann Erickson Overview
Parent Company

Interpublic Group


Advertising and public relations


Media & Entertainment

Tagline/ Slogan

Truth well told


Strong presence in metropolitan cities

McCann Erickson STP

Corporate Organizations

Target Market

Well-established organizations in need of Marketing communications agency


Globally experienced advertising firm

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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