McCann Erickson SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team, Last Updated: August 16, 2021

Here is a detailed SWOT analysis of McCann Erickson covering strengths, weaknesses, opportunities and threats.

McCann Erickson Strengths

  1. Strong brand name in the field of advertising
  2. Presence in over 120 countries
  3. High reputation for quality work to corporates
  4. Strong ties with clients
  5. It has been awarded global agency of the year multiple times

Above are the strengths in the SWOT Analysis of McCann Erickson. The strengths of McCann Erickson looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

McCann Erickson Weaknesses

  1. Being a top brand, any issue becomes a news
  2. Still trying to get a stronghold in emerging economies

These were the weaknesses in the McCann Erickson SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

McCann Erickson Opportunities

  1. Online advertising is a new source of revenue
  2. Adapting new strategies for market research brings in more revenues
  3. Decentralised decision making is helpful as local marketing needs vary from one region to another

Above we covered the opportunities in McCann Erickson SWOT Analysis. The opportunities for any brand can include prospects of future growth.

McCann Erickson Threats

  1. Increasing lawsuits due to sheer negligence in preparation of ads
  2. Recession may hit the industry as cut is primarily on marketing budget of corporates
  3. Cut-throat competition offered by other players in the industry

The threats in the SWOT Analysis of McCann Erickson are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the McCann Erickson SWOT analysis.

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About McCann Erickson

The table below gives the brand overview along with its target market, segmentation, positioning & USP

McCann Erickson Overview
Parent Company

Interpublic Group

Category

Advertising and public relations

Sector

Media & Entertainment

Tagline/ Slogan

Truth well told

USP

Strong presence in metropolitan cities

McCann Erickson STP
Segmentation

Corporate Organizations

Target Market

Well-established organizations in need of Marketing communications agency

Positioning

Globally experienced advertising firm


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to McCann Erickson. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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