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Harlequin SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: August 09, 2023Read time:

Here is a detailed SWOT analysis of Harlequin covering strengths, weaknesses, opportunities and threats.

Harlequin Strengths

  1. The company publishes over 110 titles a month in 30+ languages in over 110 international markets on six continents
  2. These books are written by over 1,200 talented authors worldwide, offering women a broad range of reading
  3. It has books stores, e-book stores, harlequin extras including videos and community to know the Women reading needs
  4. ost of its books sold overseas
  5.  Harlequin publications have a strong presence in the best seller category

Above are the strengths in the SWOT Analysis of Harlequin. The strengths of Harlequin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Harlequin Weaknesses

  1. Lack of presence in the educational book market
  2. Does not publish in local languages of different countries as most Women are uneducated in countries like India

These were the weaknesses in the Harlequin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Harlequin Opportunities

  1. Moving into other segment groups to increase the
  2. Push the boundaries, launching new stories, reaching new readers, offering new formats
  3. Moving into new genres and strategic acquisitions

Above we covered the opportunities in Harlequin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Harlequin Threats

  1. Increasing online resources targeting the Women segments
  2. Best authors moving to other publications for publishing their next book
  3. Intense dependence on a single segment is always risky

The threats in the SWOT Analysis of Harlequin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Harlequin SWOT analysis.

About Harlequin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Harlequin Overview
Parent Company



Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Entertain, enrich, inspire


Best entertainment for Women

Harlequin STP

People interested in frequent reading of novels and magazines

Target Market

All age groups of women and their idiosyncratic books


World's leading publishers of books for women

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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