Automoblox SWOT Analysis
Here is a detailed SWOT analysis of Automoblox covering strengths, weaknesses, opportunities and threats.
Automoblox Strengths
- Incorporates educational features to develop key skills in young children
- Strong brand name and presence across US
- Many places in U.K. and U.S.A. use cars from the Automoblox range to demonstrate modern car assembly techniques to children
- Encourages goal oriented play and problem solving
- Parts of cars can be separately bought
Above are the strengths in the SWOT Analysis of Automoblox. The strengths of Automoblox looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Automoblox Weaknesses
- Product portfolio is limited to cars
- Meant for kids with a creative bent of mind only
- Small target group and limited global presence
These were the weaknesses in the Automoblox SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Automoblox Opportunities
- Organize competitions in schools
- Diversify into other segments
- Global expansion to emerging economies
Above we covered the opportunities in Automoblox SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Automoblox Threats
- Video games
- Cartoon channels and Internet
- Changing preference of children
- Outdoor games
- Compatition from other similar companies
The threats in the SWOT Analysis of Automoblox are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Automoblox SWOT analysis.
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About Automoblox
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Automoblox Overview | |
|---|---|
| Parent Company |
Automoblox Company, LLC |
| Category |
Toy Brands and Manufacturers |
| Sector | |
| Tagline/ Slogan |
Half the size. All the fun |
| USP |
Educational toys for children |
| Automoblox STP | |
| Segmentation |
Educational wooden car construction toy |
| Target Market |
Ages 3-9 of middle and upper class |
| Positioning |
Select cars for a select few |
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