Automoblox SWOT Analysis, Competitors & USP

Automoblox SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Automoblox, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Automoblox to benchmark its business & performance as compared to the competitors, and make strategic improvements. Automoblox is one of the leading brands in the media & entertainment sector.

The article below lists the Automoblox SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Automoblox SWOT Analysis:

SWOT Analysis of Automoblox

For Automoblox, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Automoblox Strengths

The strengths of Automoblox looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Automoblox :

1.Incorporates educational features to develop key skills in young children
2. Strong brand name and presence across US
3. Many places in U.K. and U.S.A. use cars from the Automoblox range to demonstrate modern car assembly techniques to children
4. Encourages goal oriented play and problem solving

5.Parts of cars can be separately bought

Automoblox Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Automoblox SWOT Analysis:

1.Product portfolio is limited to cars
2.Meant for kids with a creative bent of mind only
3.Small target group and limited global presence

Automoblox Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Automoblox SWOT Analysis:

1. Organize competitions in schools
2. Diversify into other segments

3. Global expansion to emerging economies

Automoblox Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Automoblox are as mentioned:

1.Video games
2.Cartoon channels and Internet

3. Changing preference of children

4. Outdoor games

5. Compatition from other similar companies

Automoblox Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Automoblox:

1. Lego
2. Meccano
3. VTech

4. Leapfrog

Hence this concludes the Automoblox SWOT analysis.

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About Automoblox

Automoblox Overview
Parent Company	Automoblox Company, LLC
Category	Toy Brands and Manufacturers
Sector	Media & Entertainment
Tagline/ Slogan	Half the size. All the fun
USP	Educational toys for children
Automoblox STP
Segmentation	Educational wooden car construction toy
Target Market	Ages 3-9 of middle and upper class
Positioning	Select cars for a select few

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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