SWOT Analysis of Automoblox with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Automoblox |
|
Parent Company |
Automoblox Company, LLC |
Category |
Toy Brands and Manufacturers |
Sector |
|
Tagline/ Slogan |
Half the size. All the fun |
USP |
Educational toys for children |
Automoblox STP |
|
Segment |
Educational wooden car construction toy |
Target Group |
Ages 3-9 of middle and upper class |
Positioning |
Select cars for a select few |
Automoblox SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Automoblox : 1.Incorporates educational features to develop key skills in young children 5.Parts of cars can be separately bought |
Weaknesses |
1.Product portfolio is limited to cars |
Opportunities |
1. Organize competitions in schools 3. Global expansion to emerging economies |
Threats |
1.Video games 3. Changing preference of children 4. Outdoor games 5. Compatition from other similar companies |
Automoblox Competition |
|
Competitors |
Below are the 4 main Automoblox competitors : 1. Lego 4. Leapfrog |
The brandguide table above concludes the Automoblox SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Automoblox. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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