Automoblox SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Here is a detailed SWOT analysis of Automoblox covering strengths, weaknesses, opportunities and threats.

Automoblox Strengths

  1. Incorporates educational features to develop key skills in young children
  2. Strong brand name and presence across US
  3. Many places in U.K. and U.S.A. use cars from the Automoblox range to demonstrate modern car assembly techniques to children
  4. Encourages goal oriented play and problem solving
  5. Parts of cars can be separately bought

Above are the strengths in the SWOT Analysis of Automoblox. The strengths of Automoblox looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Automoblox Weaknesses

  1. Product portfolio is limited to cars
  2. Meant for kids with a creative bent of mind only
  3. Small target group and limited global presence

These were the weaknesses in the Automoblox SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Automoblox Opportunities

  1. Organize competitions in schools
  2. Diversify into other segments
  3. Global expansion to emerging economies

Above we covered the opportunities in Automoblox SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Automoblox Threats

  1. Video games
  2. Cartoon channels and Internet
  3. Changing preference of children
  4. Outdoor games
  5. Compatition from other similar companies

The threats in the SWOT Analysis of Automoblox are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Automoblox SWOT analysis.

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About Automoblox

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Automoblox Overview
Parent Company

Automoblox Company, LLC

Category

Toy Brands and Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

Half the size. All the fun

USP

Educational toys for children

Automoblox STP
Segmentation

Educational wooden car construction toy

Target Market

Ages 3-9 of middle and upper class

Positioning

Select cars for a select few


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Automoblox. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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