Automoblox SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Automoblox analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Automoblox SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Automoblox to benchmark its business & performance as compared to the competitors and industry. Automoblox is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Automoblox competitors and includes Automoblox target market, segmentation, positioning & Unique Selling Proposition (USP).

Automoblox SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Automoblox Brand Analysis
Parent Company

Automoblox Company, LLC
Category

Toy Brands and Manufacturers
Sector

Media & Entertainment
Tagline/ Slogan

Half the size. All the fun
USP

Educational toys for children
Automoblox STP
Automoblox Segmentation

Educational wooden car construction toy
Automoblox Target Market

Ages 3-9 of middle and upper class
Automoblox Positioning

Select cars for a select few
Automoblox SWOT Analysis
Automoblox Strengths

Below are the Strengths in the SWOT Analysis of Automoblox:

1.Incorporates educational features to develop key skills in young children
2. Strong brand name and presence across US
3. Many places in U.K. and U.S.A. use cars from the Automoblox range to demonstrate modern car assembly techniques to children
4. Encourages goal oriented play and problem solving

5.Parts of cars can be separately bought
Automoblox Weaknesses

Here are the weaknesses in the Automoblox SWOT Analysis:

1.Product portfolio is limited to cars
2.Meant for kids with a creative bent of mind only
3.Small target group and limited global presence
Automoblox Opportunities

Following are the Opportunities in Automoblox SWOT Analysis:

1. Organize competitions in schools
2. Diversify into other segments

3. Global expansion to emerging economies
Automoblox Threats

The threats in the SWOT Analysis of Automoblox are as mentioned:

1.Video games
2.Cartoon channels and Internet

3. Changing preference of children

4. Outdoor games

5. Compatition from other similar companies
Automoblox Competition
Competitors

Below are the top 4 Automoblox competitors:

1. Lego
2. Meccano
3. VTech

4. Leapfrog


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Automoblox. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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