Automoblox SWOT Analysis, Competitors & USP

Automoblox Company, LLC

Toy Brands and Manufacturers

Media & Entertainment

Half the size. All the fun

Educational toys for children

Educational wooden car construction toy

Ages 3-9 of middle and upper class

Select cars for a select few

Below are the Strengths in the SWOT Analysis of Automoblox:

1.Incorporates educational features to develop key skills in young children
2. Strong brand name and presence across US
3. Many places in U.K. and U.S.A. use cars from the Automoblox range to demonstrate modern car assembly techniques to children
4. Encourages goal oriented play and problem solving

5.Parts of cars can be separately bought

Here are the weaknesses in the Automoblox SWOT Analysis:

1.Product portfolio is limited to cars
2.Meant for kids with a creative bent of mind only
3.Small target group and limited global presence

Following are the Opportunities in Automoblox SWOT Analysis:

1. Organize competitions in schools
2. Diversify into other segments

3. Global expansion to emerging economies

The threats in the SWOT Analysis of Automoblox are as mentioned:

1.Video games
2.Cartoon channels and Internet

3. Changing preference of children

4. Outdoor games

5. Compatition from other similar companies

Below are the top 4 competitors of Automoblox:

1. Lego
2. Meccano
3. VTech

4. Leapfrog