Automoblox SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3505

SWOT Analysis of Automoblox with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Automoblox Company, LLC


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Half the size. All the fun


Educational toys for children

Automoblox STP


Educational wooden car construction toy

Target Group

Ages 3-9 of middle and upper class


Select cars for a select few

Automoblox SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Automoblox :

1.Incorporates educational features to develop key skills in young children
2. Strong brand name and presence across US
3. Many places in U.K. and U.S.A. use cars from the Automoblox range to demonstrate modern car assembly techniques to children
4. Encourages goal oriented play and problem solving

5.Parts of cars can be separately bought


1.Product portfolio is limited to cars
2.Meant for kids with a creative bent of mind only
3.Small target group and limited global presence


1. Organize competitions in schools
2. Diversify into other segments

3. Global expansion to emerging economies


1.Video games
2.Cartoon channels and Internet

3. Changing preference of children

4. Outdoor games

5. Compatition from other similar companies

Automoblox Competition


Below are the 4 main Automoblox competitors :

1. Lego
2. Meccano
3. VTech

4. Leapfrog

The brandguide table above concludes the Automoblox SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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