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ESPN Cricinfo SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: February 24, 2024Read time:

Here is a detailed SWOT analysis of ESPN Cricinfo covering strengths, weaknesses, opportunities and threats.

ESPN Cricinfo Strengths

  1. Early market entrant in information about cricket and strong branding of ESPN
  2. Live ball to ball to coverage along with the description
  3. In depth information available about every one of the cricket players including international and domestic players, teams, records
  4. Apart from online platform, also available on mobile and other handheld devices
  5. ESPNcricinfo contains various news, columns, blogs, and fantasy sports games reaching out to 20 million people every month

Above are the strengths in the SWOT Analysis of ESPN Cricinfo. The strengths of ESPN Cricinfo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ESPN Cricinfo Weaknesses

  1. Being an online portal, the reach to masses is limited
  2. Unable to penetrate markets lacking internet facilities

These were the weaknesses in the ESPN Cricinfo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ESPN Cricinfo Opportunities

  1. Expand capabilities to provide better user experience
  2. Acquiring more partnerships with other websites for integration
  3. Attracting more users by integrating with mobile platforms

Above we covered the opportunities in ESPN Cricinfo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ESPN Cricinfo Threats

  1. Malicious threats to the website leading to loss of information
  2. Improved functionalities by competitive sports portals
  3. Newly emerging competitive sports portals

The threats in the SWOT Analysis of ESPN Cricinfo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ESPN Cricinfo SWOT analysis.

About ESPN Cricinfo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ESPN Cricinfo Overview
Parent Company



Website- Sports- Cricket


Media & Entertainment

Tagline/ Slogan

The home of cricket


Covers live ball by ball coverage of all the cricket matches

ESPN Cricinfo STP

Cricket enthusiasts

Target Market

Internet users interested cricket as a sport and don’t have access to other modes to watch cricket


Positioned as world’s leading cricket website

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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