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Saregama India Ltd SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: May 31, 2023Read time:

Here is a detailed SWOT analysis of Saregama India Ltd covering strengths, weaknesses, opportunities and threats.

Saregama India Ltd Strengths

  1. Acquired four reputed South Indian music labels – Sangeetha, Sargam, Pyramid and Sea Records.
  2. Saregama is one of the oldest and the largest record label in India
  3. Saregama has an inventory of more than 70000 songs and 600 cassettes and CDs
  4. Custodian of nearly half of all music ever recorded in India
  5. Saregama provides the largest music repertoire across all genres and languages
  6. Bands and Artists under Saregama umbrella
  7. Purchased tracks remain in the cloud
  8. Saregama now offers its consumer the opportunity to purchase albums online

Above are the strengths in the SWOT Analysis of Saregama India Ltd. The strengths of Saregama India Ltd looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Saregama India Ltd Weaknesses

  1. Intense competition means scope for market expansion is limited
  2. Involves too much capital expenditure

These were the weaknesses in the Saregama India Ltd SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Saregama India Ltd Opportunities

  1. Increased revenue through electronic downloads and ringtones in music industry
  2. Indian television industry is likely to own 41% share in Indian advertising sector
  3. Massive international presence of Indian film industry
  4. Indian Radio and Animation industry is emerging fast
  5. Generate publicity by giving away old tracks/single track from new albums under a CC license
  6. Subscription based streaming services
  7. Create platform to distribute merchandise
  8. Expand its network of music, Get consumers to collaborate

Above we covered the opportunities in Saregama India Ltd SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Saregama India Ltd Threats

  1. Inflated distribution costs
  2. Reduction in volumes due to piracy
  3. Intense rivalry amongst competitors
  4. Publication industry is overcrowded
  5. High Entertainment tax also affects the revenue to some extent
  6. High cost of acquisition of rights
  7. Lacklustre performance of the film industry
  8. Unorganised or unbranded music stores contribute a majority share of the music sales

The threats in the SWOT Analysis of Saregama India Ltd are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Saregama India Ltd SWOT analysis.

About Saregama India Ltd

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Saregama India Ltd Overview
Parent Company

RPG Group


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

Soul of India


Become a significant film production house, with content aimed at Indian consumers both in the country and around the world

Saregama India Ltd STP

Music Audio business, Publishing and new media, Films business, TV software, Home video and publications business

Target Market

Production houses, Music Directors, Musicians, Listeners, small time retail music stores, online music stores and artist management


Saregama has evolved into one of India's premier entertainment content companies by creating strong inroads into the production of cinema and television content, digital retailing, aggregation, radio programming and events.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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