Barbie is one of the leading brands in the media & entertainment sector. Barbie SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Barbie:
Quick Glance:
Above are the strengths in the SWOT Analysis of Barbie. The strengths of Barbie looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Barbie SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Barbie SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Barbie are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Barbie SWOT analysis.
Continue reading more about the brand/company.
About Barbie
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Barbie Overview | |
---|---|
Parent Company |
Mattel Inc. |
Category |
Toy Brands and Manufacturers |
Sector | |
Tagline/ Slogan |
Over 125 careers and counting; I can be Anything |
USP |
Dolls can change with different clothes and hairstyle and there are Barbie activities |
Barbie STP | |
Segmentation |
Customizable dolls which can be engaged in activities |
Target Market |
Young females of middle and upper class and grown-up collectors |
Positioning |
Serves as a role model for pre-teen girls |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Barbie. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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