Published in Media & Entertainment category by MBA Skool Team
Barbie is one of the leading brands in the media & entertainment sector. Barbie SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Barbie:
Barbie itself is a big brand; global market leader in the toy industry
Has its own episodes on TV
Competitions are also organized regularly
Retail network is very good
Top of the mind brand recall globally among young girls
Above are the strengths in the SWOT Analysis of Barbie. The strengths of Barbie looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fake imitations also sold under its name which is a concern
Product portfolio is limited to dolls only
Line extension takes long periods of time
These were the weaknesses in the Barbie SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dolls can change with different clothes and hairstyle and there are Barbie activities
Customizable dolls which can be engaged in activities
Young females of middle and upper class and grown-up collectors
Serves as a role model for pre-teen girls
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